the london based fashion studio cassette playa presented their latest collection using augmented reality during london fashion week. the collection featured outfits that had embedded digital codes on them, that when viewed through a digital camera added a virtual layer over top. for the presentation, models walked up and down the catwalk, stopping at the front to pose in front of a camera. the camera’s view was projected on a screen where the virtual designs could be seen. each virtual design was created as a n extension of the wearer, allowing them to become something different through the clothing.
IMMERSIVE MULTIMEDIA (107)
Apr 22, 2022
Nov 25, 2019
Nov 17, 2018
May 20, 2017
Sep 27, 2016PRODUCT LIBRARY
May 24, 2023holger hampf, head of designworks, reveals the electric watercraft to designboom at the world debut.
connections: +350
May 19, 2023just before it was produced, hyundai’s 1974 pony coupe concept, designed by giorgetto giugiaro came to halt. years later, it’s finally making its debut.
connections: +370
Feb 10, 2023jozeph forakis's futuristic superyacht floats almost invisibly along the seas, with zero emissions and infinite range.
connections: +1270
Jan 27, 2023MIT lincoln laboratory and US-based sharrow marine have proposed unique designs that could revolutionize the aerial and marine sectors.
connections: +220