BAT studio creates straylight mirrored selfie vortex for HTC

BAT studio creates straylight mirrored selfie vortex for HTC
all images courtesy of BAT studio

in an effort to create new brand experiences, smartphone producer HTC UK commissioned london’s between art and technology studio (BAT) to create ‘straylight’. the touring installation is self-described as a, ‘giant rotating kaleidoscope selfie mirror vortex tunnel.’ that’s quite a mouthful, but really it’s just a giant, mirror-clad cylinder that goes in circles, perfect for selfies.

reflections 

‘straylight’ is comprised of 72 custom-fabricated boxes that form a total of 432 reflective surfaces. visitors are able to walk through the tunnel via a raised pathway to experience its dizzying effects and see reality from hundreds of perspectives. don’t forget to take pictures, #HTCstraylight #selfie #buymoresmartphones.

on their journey, visitors are given an HTC phone. no, not to keep. an interactive app developed by the workers. changing the phone’s orientation directly corresponds and controls the direction and speed of the tunnel’s rotation. an on-screen visualization of the form gives users a better idea of the concept, as well as a relative representation of its speed. at night, ‘straylight’ is illuminated with spot lights that send beams of light dancing around the surrounding area. the installation’s next stop is wilderness festival, from august 6th-9th 2015 at cornbury park, oxfordshire. 

visitors taking photos 

phone controlling the rotation of the barrel

HTC ‘straylight’ at night  

interior reflections 

panel detail 

project info:

designer: BAT studio
lead contractor: BAT studio
production consultant: secret productions
software development: the workers
structural engineer: momentum
steel fabrication: steel monkey
mirror fabrication: smart group
client: HTC
client representative: MAMA

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: nick brink | designboom