‘MTV download bar’ by patrick ackmann
 
 
 
 
 
created as part of a large-scale print advertising campaign for MTV europe, ‘download bar’ exhibits a typical online download bar, composed entirely of figures of music supporters and musicians. the project was developed by german designer patrick ackmann with advertising agency oglivy & mather, under the creative direction of stephan vogelmatthias storathhelmut meyer.the scenario showcases the fans pushing their musical heroes into a corner, a metaphorical depiction of the problems faced as a result of illegal downloads.
 
battle of the musicians download bar for MTV europe
‘MTV download bar’ illustration
 
battle of the musicians download bar for MTV europe
‘MTV download bar’ detail
 
battle of the musicians download bar for MTV europe
‘MTV download bar’ detail
 
battle of the musicians download bar for MTV europe
‘MTV download bar’ detail