battle of the musicians download bar for MTV europe battle of the musicians download bar for MTV europe
jul 23, 2012

battle of the musicians download bar for MTV europe

‘MTV download bar’ by patrick ackmann
created as part of a large-scale print advertising campaign for MTV europe, ‘download bar’ exhibits a typical online download bar, composed entirely of figures of music supporters and musicians. the project was developed by german designer patrick ackmann with advertising agency oglivy & mather, under the creative direction of stephan vogelmatthias storathhelmut meyer.the scenario showcases the fans pushing their musical heroes into a corner, a metaphorical depiction of the problems faced as a result of illegal downloads.
‘MTV download bar’ illustration
‘MTV download bar’ detail
‘MTV download bar’ detail
‘MTV download bar’ detail
  • bravo! says:
  • i guess mtv still plays music in europe. mtv’s lack of music in the states drives us toward the internet

    jhw says:
  • three words…
    ‘state run radio’

    dad says:
  • The bad internet users versus the poor and innocent artist. Things change. Get over it.

    Fistule says:
  • Its funny the advertising campaign doesn’t show the suits making all the money from Artists music or indeed the Artists who have developed beyond dated marketing techniques. It also creates a false dichotomy, that producers are one sort and consumers another. In my experience thats never been the case.

    Keith says:
  • as allways, advertising trying to make us take a step backwards

    nachofabio says:
  • And the artist or creative director who worked on this message never downloaded a song before? This is hypocritical at best and not a convincing campaign. A mediocre attempt ad awardvertising at best.

    Somebody says:
  • Hear hear, @Keith. The paradigm has shifted, the industry has not. This feels less like support for artists than it does finger wagging from industry suits.

    rouxknee says:
  • yeah, and mtv is the perfect host, because when i think of a well rounded source for good talented musicians, i think mtv….

    yeah_f-ing_right says:
  • Mtv is just a shadow of what it used to be. \”Date my mom\”, \”Date my gay son\”? MTV- Quo vadis?

    Zizuu says:
  • The idea for the image is an illegal download.
    Check the Vigeland park in Oslo for the real crafts-work!

    Gustav says:
  • push harder people! 🙂

    Bogdan says:
  • It\’s well done, simplistic but well done. It seems a pity that they frame it as an \”us vs them\” scenario rather than musicians encouraging collaboration, fostering creativity in those downloading, exploring new methods of distribution and ultimately forcing out the \”suits\” and the record companies. It casts the downloaders as desperate and a little pathetic and the musicians as weak and frightened. Just seems to be a really negative approach.

    It amuses me that they have what I assume is Elvis centre among the musicians. He seems to represent the record companies that continue to make massive profits from dead artists through buying the rights to their music. I hope it was intended as it redeems the work slightly.

    As an image, it\’s quite nice, as comment, it\’s a bit weak. Kinda fear-of-the-times,-refusal-to-change-esque.

    Also MTV!? How is that a replacement for music in any way!?

    JustSomeIdeas says:
  • Mtv is a reality shows channel right? i don´t get this piece… :/

    Javee says:
  • Just MTV pandering to musicians, long after its execs decided to literally downplay music in favor of stuff advertisers wanted — that is, mass-audience shows with content crass enough to stick over time with some lowest-common-denominator demographic. But the juiciest part of that segment won’t watch MTV again even if it turned back to wall-to-wall music videos: they can get them on youtube or vimeo. MTV blew its chance.This is interesting coming from, say, ASCAP, but pathetic from MTV.

    Tom P says:

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