designers create ‘holographic reality’ megastructures that host collective experiences

designers create ‘holographic reality’ megastructures that host collective experiences

‘holographic reality’ is a physical structure with a virtual application that responds to the individualization that vr/ar technology causes. the project was conceived by behruz hairullaev, brandon muir and nicholas licausi to counter the treatment of technology as a personal endeavor and make it a communal experience.


aerial view



for decades, films and media outlets have portrayed holograms as the technology synonymous with the future. through advancements, scientists and designers alike have been able to create scattering lights that create forms, but only at a small scale. as of now, there are only three-dimensional viewings through two-dimensional screens. oftentimes, this comes with many limitations and its redundancy is quite monotonous. in its place, virtual and augmented reality has been rising in popularity as it attempts to link the digital and physical worlds. however, this technology is severely falling short of becoming a truly interactive experience.


examples of use – billboards, entertainment, information, advertisement, light-works, art installations, news.



vr/ar innovations, like most of today’s technologies, have changed social norms, causing a paradigm shift towards social diversion. ironically, a commodity that is intended to connect and draw people closer, has actually driven them apart. the recent vr/ar phase has isolated its users by having them put on a headset for an individual experience. when using these devices, people are absorbing content alone, unaware of their surroundings and unable to share their encounters.


section – module can be stacked to adjust the scale of the holographic skyscraper’s height; TYPICAL PLAN – Concise interior programs were implemented to achieve a thin structure.



in response, ‘holographic reality’ physically proposes a technological revolution to the current individualistic options. it was designed to be an open canvas, ready to showcase various forms of media without hassle. observers can take in the relaxing activity of bird watching by day and rejoice over their favorite sports team’s victory by night. no matter the application, there is a common theme of being outside and appreciating shared digital environments together.


events: broadcasting live events simultaneously throughout the world.



the beauty lies within the structure’s simplicity, versatility and practicality. billboards no longer need to be replaced, demolition projects no longer need to occur, time no longer needs to be wasted and resources no longer need to be exhausted. with holograms, viewers can see, sense and connect with art, advertising and entertainment in greater depth than ever before. all things considered, the dynamic nature of ‘holographic reality’ attempts to bring digital technology to the forefront of the physical experience while rethinking and reviving human intercommunication.


entertainment: constraints of a physical stage fade away producing more engaging moments


digital media: immersive three-dimensional experiences such as direct interaction with the film that allows spectators to become part of the story





project info:


project name: ‘holographic reality’

design team: behruz hairullaev, brandon muir, nicholas licausi



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: cristina gomez | designboom

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