bentley’s gigapixel automotive photography lets viewers zoom down to the stitched emblem 

 

 

 

bentley pushes the boundaries of automotive photography by using ‘gigapixel’ technology that zooms from 700 meters out to a detailed individual interior of their latest ‘mulsanne’ extended wheelbase model. 

 

 

 

 

first developed by NASA to enable mars rovers to take exploratory panoramic photographs, viewers can interact with the 53 billion-pixel image right down to bentley logo. the format is 4,425 times larger than a typical smartphone image and was created by taking 700 individual shots from the same location and stitching them together digitally. the result, if reproduced in standard print format, would be the size of a football field. check out the project here.

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the system can take a photograph from 700 meters out 

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bentley gigapixel project uses 700 individual shots from the same location to create the effect