beolit 12 portable stereo by bang & olufsen
 
beolit 12 portable stereo by bang & olufsen
jan 12, 2012

beolit 12 portable stereo by bang & olufsen

‘beolit 12’ portable music system by bang &olufsen

 

 

 

at CES 2012, danish design house bang & olufsen has simultaneously launched its B&O play company, designed to bring ‘contemporary design [to] the digital generation’; and the new brand’s first product, the ‘beolit 12’ portable music system.

 

created by danish designer cecilie manz, ‘beolit 12’ features apple airplay technology for seamless wireless streaming  from apple devices. the design is suggestive of the company’s 1960’s transistor radios of the name name, but featuring an aluminum grille, a range of loudspeaker fabric colour options, and an italian leather carrying strap. a 120-watt amplifier on the 2.1 stereo system is connected to two tweeters and a 4-inch subwoofer, offering powerful sound for its 2.8kg (6.2 lb) weight. designed for simplicity, the ‘beolit 12’ control panel features  an on/off button, airplay switch, and volume control.

beolit 12 portable stereo by bang & olufsen detail view  

 

the device’s rechargeable battery has a playback time of approximately 8 hours wired (4 hours airplay), capable of simultaneously charging iPhones, iPads, or other connected devices. the ‘beolit 12’ is expected to retail for 800 USD in america and 700 euro in the E.U. available in late january 2012 in dark grey, additional colours of yellow, blue, and light grey are expected in showrooms this spring.

beolit 12 portable stereo by bang & olufsen the holed exterior, exposing the loudspeaker fabric beneath, is created through a 12-step process

 


video demonstration of the ‘beolit 12’

 

beolit 12 portable stereo by bang & olufsen available in january in dark grey, a ligh grey model and other colors will be produced for spring 2012

  • This beautifully designed unit looks like a cute little picnic basket when I carried with me on my train ride through Tokyo last month. The leather handle placement made balancing the unit a dream….but, the real treat was in the listening of my songs being played back in crystal clear clarity. Wonderful! ….the best potable I’ve ever owned. Thanks. B&O

    Terry brink
  • wow, so bulky. looks a bit dated?

    NN
  • Don’t know why but the design resemble whit the Braun brand from ’60-70

    Kuroda
  • Wont the placement of the handle result in ones Iphone falling of the thing if carried?

    Marius

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