BMW concept M8 gran coupe glimmers in luxury, sportiness and expressiveness

BMW concept M8 gran coupe glimmers in luxury, sportiness and expressiveness

with its world debut at the geneva motor show 2018, the BMW ‘concept M8 gran coupe’ details a new, polarizing definition of sportiness and luxury. building upon even more so than the ‘concept 8 series’, which was unveiled in 2017, the four door car showcases the brand’s new design idiom, where expressive surface play emphasizes its dynamism. furthermore, in all regards, it illustrates exactly how the letter ‘M’ stands for more.

all images courtesy of the BMW group



the BMW 8 series will be the new leader in the BMW range, combining the highest levels of sportiness and elegance. the BMW concept M8 gran coupe offers an outlook on the most exotic and fascinating variant of the new BMW 8 series‘, says adrian van hooydonk, head of BMW group design.



starting at its striking front, the immediate impression of the BMW ‘concept M8 gran coupe’ indicates its wide driving performance, where muscularly modeled surfaces and precise contours on the bonnet hint at the power underneath. the exclusive golden framed double kidney grille, which widens towards the road to emphasize the car’s low center of gravity, is paired with headlamps that, by being placed slightly higher than the grille, creates a visual deepness.



the BMW concept M8 gran coupe is supposed to stir up, it should polarize – it should move emotionally. with the vehicle we want to reach people who are looking for something special and want to stand out from the crowd. with this vehicle, BMW M unmistakably brings luxury out of the ‘comfort zone’,explains domagoj dukec, head of design BMW M and BMW i.



characterized by a few precise lines that underline the sculpted surfaces, the sports car’s side profile really displays how its elegance intertwines with its powerful presence. the long wheelbase, starting with the extended bonnet, follows with a flowing roofline that draws down into the short rear to define a sporty silhouette.



in a similar aspect to the front, the rear combines muscularity and sportiness with elements of elegance. formed like modeled fins, the flared and exposed wheel arches convey performance and its wide track. a defining horizontal line connects the two sides, but divides the actual rear body in half in order to create alternative spaces that catch light differently. along a similar vision, the ‘concept M8 gran coupe’ adorns the vanishing saleve vert color that shimmers from green to gray-blue depending on the lighting, which, even further, emphazies the exterior’s play of surfaces. finally, the back is complete with flat, three-dimensionally shaped rear lights with black cover glass that increases its width, presence and dynamism.



  • “it should polarize” Rappers and Kardashians are BMW’s idea of new customers.


    JimCan says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

keep up with our daily and weekly stories
502,528 subscribers
- see sample
- see sample