for fans, petrol heads and gamers: bugatti reveal its vision gran turismo

for fans, petrol heads and gamers: bugatti reveal its vision gran turismo
all images courtesy of bugatti

for the 66th international motor show in frankfurt, bugatti has transformed a virtual project into a tangible reality. the french super sports car brand presented the ‘vision grand turismo’ – digital renderings that celebrate racing history and their state-of-the-art motor sport technology. the project is the brand’s tribute to its great racing tradition of the 1920s and 1930s and its victories in le mans 24 hour races. 

the front face features the classic horse shoe grille 

the designers drew their influences from the brand’s historical themes, in particular, the bugatti ‘type 57 tank’. the bugatti ‘vision grand turismo’ brings the classic blue two tone finish of the ‘type 57 g tank’, which simultaneously evokes the colors of the historical french race cars of that period. the virtual race car was developed in cooperation with the bugatti engineers to embody the brand values and focus on details that make the vehicle have a real function. these ideals were based on cutting edge racing technology and precise aerodynamic analyses. 

the concept includes lines found on today’s bugatti veyron

the designers transferred the most important characteristics of bugatti’s DNA into the styling of the virtual race car. the side view, for example, of the bugatti ‘vision gran turismo’ is characterized by the famous lines of today’s models. in addition to the lines, the virtual car is labeled with a recognizable symbol of a bugatti – the horse shoe on the front grille. placed in the centre of the front air intake, the three dimensional sculpture supports the structure between the wings and the aerodynamic front splitter. the front styling is flanked by the eight eyed headlights, which were developed especially for the bugatti ‘vision gran turismo’. 

the backside includes a dominated spoiler and four exhausts tips 

‘the bugatti design team normally works only for the exclusive and very distinguished circle of the brand’s customers. now bugatti vision gran turismo has given us the opportunity, for the first time, to do something special for our fans as well,’ describes head of bugatti design, achim anscheidt. ‘when the target group suddenly grows from 450 veyron owners to several million fans, gamers and high performance aficionados, it is a very exciting matter. we had a lot of fun with this project. in the bugatti veyron, we have developed a super sports car which unites two characteristics, the beauty and the beast. the bugatti vision gran turismo embodies the performance beast. it has a more radical and extreme style. this is a thorough-bred bugatti for the virtual race track, not for the street.’

the top side shows the numerous intakes for cooling the engine 

the basic interior space centered on racing needs