canon launches tiny clip-on camera the size of a USB flash drive

canon launches tiny clip-on camera the size of a USB flash drive

canon has taken steps to get one of its creative concept cameras it showed off earlier this year at CP+ 2019. the japanese company is hoping to make a reality its vision of a tiny clippable camera that’s about the size of a usb flash drive, aka the IVY REC.

canon IVY-REC close-up detail

images courtesy of canon



the IVY REC, ‘clippable, go anywhere camera’ is an ultra-compact point-and-shoot featuring a built-in carabiner. it features a 13-megapixel 1/3-inch CMOS sensor capable of recording 1080 / 60p video.


making it ideal for outdoor use, canon has designed its casing to be shockproof and waterproof down to a depth of 1m/3.3ft for up to 30 minutes. while there’s no LCD screen or a traditional viewfinder, canon says the square clip of the camera doubles as a viewfinder.

the canon IVY REC built-in carabiner



alternatively, wireless connectivity via the canonmini cam app turns a paired smartphone into a live view display. this feature also allows for wireless transfer of photos and video. on the back a single dial is the only menu interface, which suggests minute settings might be controlled via the accompanying smartphone app.

the IVY REC 'clippable, go anywhere camera' single dial detail



canon is hoping to bring the IVY REC to life via crowdfunding. there’s no pricing information or details on when the crowdfunding campaign will go live, but the landing page does note ‘early birds’ will receive upwards of 30% off the retail price. those who are interested can sign up to receive updates on the campaign’s landing page.


project info

company: canon
model: IVY REC

  • Interesting design concept, but no designers in their team; just marketing and planners 🙁

  • canon using indiegogo to fund a new product seems wild.

  • I’m wondering why Canon is relying on a crowdfunding… they do have the money to manufacture this tiny camera. Are they using the crowdfunding platform to test customer’s interest instead ?

    Paolo Bartoli
  • I signed up after I saw the specs! I’d have one in a heartbeat.


    Jimmy Xi

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

keep up with our daily and weekly stories
507,427 subscribers
- see sample
- see sample
designboom magazine