all images courtesy of ford electric vehicles



one of the most anticipated presentations at this year’s CES was the introduction of ford‘s 2012 focus electric. the zero CO2 emissions, gasoline-free version of the car company’s popular compact car is a five-door hatchback that leverages ford’s global C-car platform shared by the existing gasoline – and diesel-powered focus models.



CES 2011: ford focus electric the electric charging port is located between the driver’s door and the front wheel



the car is powered by a 23 kwh high-voltage, lightweight lithium-ion battery system, offering a miles-per-gallon equivalent that is competitive with other battery electric vehicles. the charge the focus electric’s high-voltage, lithium-ion batteries more quickly, an optional 240-volt charging station can be installed, providing a full charge in approximately 3 to 4 hours. it is also compatible with a standard 120-volt convenience cord, allowing one to charge the batteries within the comfort of your won garage, using a standard 120-volt household outlet.



CES 2011: ford focus electric an illuminated charging port indicates when the car is fully charged


the electric vehicle has an illuminated charging port so you will always know when your car is fully charged and ready to go. when you plug the connector cord into the focus electric’s charge port – located between the driver’s door and front wheel well – it activates light rings around the port to indicated that it is connected. when the rings are flashing, this indicates that a charge in in progress. when all rings are solidly lit, the charge is complete.



CES 2011: ford focus electric

CES 2011: ford focus electric the ford electric is powered by a 23 kwh high-voltage lithium-ion battery system

CES 2011: ford focus electric ford focus electric 2012

the car’s Z shape, has a rear spoiler and standard 15-spoke, 17-inch aluminium wheels. CES 2011: ford focus electric 3/4 view

CES 2011: ford focus electric headlight detail

CES 2011: ford focus electric interior



the seats are eco friendly. the standard innovative earth-friendly cloth seat fabric of the car is made from 100 percent post-industrial materials – polyester fibers that would have otherwise ended up in landfills. the cushions use a bio-based polyurethane foam derived from the oils of various plant seeds such as soy beans.



CES 2011: ford focus electric



SYNC® with myford touch™technology in the focus electric gives drivers the same connectivity – to your music, navigation and favorite devices – that you benefit from in other ford vehicles, while offering a certain level of customization. using five-way buttons located on the steering wheel, you can customize your view in the two 4.2-inch LCD instrument cluster screens to indicate your battery charge status, allowing you to keep track of how you drive, so you can make adjustments to maximize your range and efficiency etc.



CES 2011: ford focus electric brake coach feature is displayed on the vehicle’s customizable screens



the car’s brake coach feature is found in the instrument cluster screen, helping the driver optimize the use of the car’s regenerative brakes. the screen displays the amount of energy captured each time you stop.



CES 2011: ford focus electric myfordtouch™ with unique EV content



on the dash the myford touch™ emotive display is an instrument cluster that provides real-time information, helping you get the most efficiency from your focus electric. it provides a visual of blue butterflies on the right cluster screen which represent the surplus range beyond the point of the next charging station. the visual draws on the concept of the ‘butterfly effect’ in which a small change can have a huge impact. reinforcing this message, at the end of each trip in the vehicle, the display shows information such as energy consumed vs. the amount of gasoline saved by driving electric.



CES 2011: ford focus electric the right side of the myfordtouch™ provides a visual of blue butterflies