to celebrate the 70th anniversary of the type H van, citroën have come together with le coq sportif to create two mobile bicycle workshops that will tour cycling events throughout the year. housed inside the type H itself and its worth successor, the citroën jumpy,  the workshops have been customized in the tricolor color scheme of le coq sportif—a natural move for two french brands setting out to celebrate the history of french automobile design. the collaboration pairs the retro with the modern in a painstakingly picturesque editorial, simultaneously evoking the authenticity and nostalgia of the citroen brand, whilst reinstating that its legacy is far from over.

Copyright William CROZES @ Continental Productions

 

the mobile bike workshops represent a design approach that plays with opposites, combines beauty with functionality, old with new, and gleaming white with colorful blocks of blue and red. the idea of creating a ‘mobile workshop’ stems from history, in a nod to le coq sportif’s participation in worldwide cycling events. in particular, the design reinterprets citroën’s type H van coined b le coq sportif during le tour de france 2013. five years down the line, citroën have chosen to return to this iconic customization, in a bid to revoke the feelings of friendliness and familiarity that the van gives off as soon as it rolls into sight.

Copyright William CROZES @ Continental Productions

 

the vans have been designed principally for bicycle maintenance, yet can be adjusted for other services at cycling events, like jersey flocking. the vans aesthetics are representative of the timeless style of the two brands, with their blue, white, and red color scheme a nod to their shared attachment to know-how and french elegance. whilst the type H plays the nostalgia card with an interior decked out in ligh-colored woodwork and seats upholstered in chocolate-colored leather, the jumpy goes for new retro feel, with white leather sets accented with red, white and blue topstitching.

Copyright William CROZES @ Continental Productions

 

 

as a brand who have long been interested in people’s relationships with their cars, citroën set out to get in touch with their customers and their every day lifestyles with the two customized workshops. the french brand design under the philosophy cars should be designed for those who make them an integral part of their life—matching up exactly to how le coq sportif have used the type h in the past. the workshops set out to enabling people to engage in sports in a stylish yet casual way. after their debut at the commercial vehicle show in birmingham, uk, the mobile bicycle workshops will be present at cycling events in which le coq sportif participates throughout the year.

Copyright William CROZES @ Continental Productions

Copyright William CROZES @ Continental Productions

Copyright William CROZES @ Continental Productions

Copyright William CROZES @ Continental Productions

Copyright William CROZES @ Continental Productions

Copyright William CROZES @ Continental Productions

Copyright William CROZES @ Continental Productions

Copyright William CROZES @ Continental Productions

Copyright William CROZES @ Continental Productions

Copyright William CROZES @ Continental Productions

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news