coca-cola star wars bottles use OLEDs to illuminate lightsabers
 

coca-cola star wars bottles use OLEDs to illuminate lightsabers

coca-cola singapore has used OLED displays to create limited-edition star wars bottles with glowing lightsabers that glow when touched. the packaging coincides with the upcoming movie star wars: the rise of skywalker that comes out on december 20th.

 

berlin-based startup OLED company inuru created the labels, which glow when touched and feature a built-in printed battery with enough power to light up about 500 times. the company claims the diodes are ‘eco-friendly’ because they’re manufactured without the use of rare-earth metals.

 

 

 

coca-cola has made 8,000 of the bottles devising a hunt for fans who will need to solve a riddle revealed on instagram and facebook. fans then need track down the secret locations of ‘gatekeepers; near 7-eleven stores around singapore, obtain a special pass and then redeem that pass to buy a bottle. ‘galactic hunt’ promotion the company is running between december 6th to 22nd in the city-state.

 

project info

 

company: coca-cola

  • i guess the plastic bottles weren’t wasteful enough they had to throw in a whole battery and a circuit board

    jp says:
  • What a massive investment on more plastic waste. How do such ideas get green lighted? I wonder…
    Very in tune with the zeitgeist, I would say, and look, I love Star Wars (despite the new management).

    Verardis says:
  • Add another feather in their cap for ‘most polluting brand’. Well done Coca Cola. How did you think this was a good idea?

    melon says:
  • Coca-Cola keeping up its position as one of the biggest polluters on the planet. Go Coke go (as in: be gone).

    E says:
  • To the people that are criticizing will be good to go into the web and do a small research. Ignorance is suuuuper dangeroues!!!

    Andres Rojas says:

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