crayola launches new crayon based on the discovery of the world's newest shade of blue
 

crayola launches new crayon based on the discovery of the world's newest shade of blue

crayola has announced that it will be launching a new crayon based on the exciting discovery of the newest shade of blue ‘YInMn’. the vibrant pigment which was identified in 2009 by chemist mas subramanian and his team at oregon state university, will take center stage within the brand’s coloring set in celebration of the link between creativity and science.

crayola blue crayon designboom 01

 

 

crayola, oregon state university and shepherd color company have announced their partnership in a bid to highlight the importance of color in everyday life. ‘we are a company all about kids, creativity and color, so we strive to keep our color palette innovative and on-trend, which is why we’re excited to introduce a new blue crayon color inspired by the yinmn pigment,’ said smith holland, CEO and president of crayola. ‘the new blue crayon color will help crayola to continue to inspire kids and kids at heart, to create everything imaginable.’

crayola blue crayon designboom 02

 

 

in order to celebrate the newest member of the crayon family, crayola have launched a competition inviting participants to help name the new blue. the submission form which you can find here runs through to june 2, 2017.

 

‘fans in north america have told us through previous polls and surveys that blue is their favorite color. now, not only will they have a new blue color to fall in love with, but also the opportunity to be a part of crayola history by naming it,’ says melanie boulden, senior vice president, u.s. and global marketing at crayola.

crayola blue crayon designboom 03

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

×
keep up with our daily and weekly stories
501,538 subscribers
- see sample
- see sample