ducati scrambler contemporary reinterpretation range of 1970s design
ducati scrambler contemporary reinterpretation range of 1970s design ducati scrambler contemporary reinterpretation range of 1970s design
nov 10, 2014

ducati scrambler contemporary reinterpretation range of 1970s design

ducati scrambler contemporary reinterpretation range of 1970s design
images courtesy of ducati




the 2015 ducati ‘scrambler’ collection is a contemporary, post-heritage reinterpretation of the 1970s motorcycle’s design. the four models; icon, urban enduro, full throttle and classic, express the essence of biking through its free-spirited, positive and anti-conformist style and performance. they are not retro, they are instead intended to represent how the original ‘scrambler’ would be if its production was continued to the present. designboom was shown at the recent ducati presentation for the EICMA 2014, where the ‘1299 range‘ and ‘diavel‘ were also revealed.


the land of joy
video courtesy of ducati




each model of the ducati ‘scrambler’ has its own dedicated logo that differentiates and creates an individual personality from each other. all the motorbikes feature an oil cooled desmodue L-twin two-valve 803cc engine derived from the monster’s 796 motor, and puts out 75hp at 8,250 rpm and 6.9kgm of torque at 5,750rpm. they have an 88mm bore, a 66mm stroke and has been redesigned to provide a smooth acceleration throughout the rev range.





the collection of ‘scramblers’ are lead by the ‘icon’ which is available in either 62 yellow or the company’s red colors with a black frame and matching seat. the two-wheeler has a steel teardrop-shaped tank with interchangeable aluminum side panels, and 10 spoke alloy wheels sized at 18inches on the front and 17 for the rear. the ‘icon’ has a low seat of 790mm which when combined with the minimal dry weight of 170kg and low center of gravity, provides perfect stationary maneuverability.

the icon’s side view






the ‘urban enduro’ with its wild green paint-job, black frame and ribbed stitching pattern brown seat, is for endurance enthusiasts who can switch from the city streets to country back roads at anytime. the motorcycle has spoked aluminum wheels, an engine sump guard and headlight grill that all help it function out in the wild environment.



the rear 3/4 view of the urabn enduro


the front 374 view of the classic scrambler




the ‘classic’ motorbike comes in an orange sunshine color with a black frame and dedicated lozenge-type stitching pattern brown seat. as the name would suggest, it takes more design influences from the original 1970s vehicle than any of the other models do. the front and rear metal mudguards, and black central striped fuel tank reflects these implications.









finally, the ‘scrambler full throttle’ is available in deep black with a matching frame, seat and fuel tank side covers. this, along with the sports style front mudguard, creates an aggressive, fast-appearing form that reflects the powerful engine inside. the low-slung type approved termignoni slip-ons and tapered-diameter handlebars represent this impression even further. the four versions of the 2014 ducati ‘scrambler’ creates a user experience and performance tailored for many types of motorcyclists.

the full throttle bike’s side view




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