festive MINI electric wrapped in 2,000 LEDs embarks on charity tour around UK

mini electric wears 2,000 LEDS for good cause

on november 25, 2021, a MINI electric wrapped in 2,000 LED lights will be embarking on a tour around the UK for good cause. the illuminated vehicle will go on a five-week journey to raise money for three important charities — the MS trust, duchenne UK and alzheimer’s society — while spreading the festive cheer with its red, blue, green, and yellow lights. 

all images courtesy of MINI UK

about the festive mini project

the festive MINI project (find more here) first started in 2019, when nico martin was asked to wrap his own MINI car in fairy lights and drive it around in his local town of bracknell to surprise an 11-year-old boy suffering from duchenne muscular dystrophy. in december 2020, with the COVID-19 pandemic stripping individuals of the much-needed festive spirit, martin realized he could use the festive MINI to bring glee and positivity to people on their own doorsteps, while also raising money for charity.

in 2021, nico martin got support from the automaker itself, the business festive lights, and the italian smart lighting company twinkly. ‘I’m so grateful for the incredible support behind the project and the teams involved this year. the MINI electric is even more exciting to drive and means all my trips on the tour are environmentally friendly and the app-controlled twinkly lights with their amazing customizable animations really give the car a bit of extra magic. I can’t wait to get out on the road to spread some festive MINI spirit and raise lots of money for the three charities,’ he said.

project info:

name: festive MINI
project creator: nico martin
with the support of: MINI, twinkly