fiat billboard assists in parallel parking using ultrasonic sensors
fiat billboard assists in parallel parking using ultrasonic sensors fiat billboard assists in parallel parking using ultrasonic sensors
jun 07, 2015

fiat billboard assists in parallel parking using ultrasonic sensors

fiat billboard assists in parallel parking using ultrasonic sensors
all images courtesy of leo burnett





in every city in the world, parking for automobiles will always be parallel. advertising company leo burnett have developed a creative billboard that helps drivers park on the streets of germany. the purpose was to demonstrate the same likable parking assistant feature on the fiat 500. devised by creative technologist viktor kislovksij for fiat, the clever software synchronizes the movements of ‘helpers’ hands to the distance between the two vehicles using ultrasonic sensors. ‘some ideas can be realized only through technical solutions,’ says andreas pauli, chief creative officer at leo burnett. ‘therefore, it is important to have these skills in the agency. And that technology can be very entertaining, we have proven with our parking billboard.’

explanatory video of the fiat billboard
video courtesy of viktor kislovksij




    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news

    keep up with our daily and weekly stories
    502,548 subscribers
    - see sample
    - see sample