fiat billboard assists in parallel parking using ultrasonic sensors
all images courtesy of leo burnett





in every city in the world, parking for automobiles will always be parallel. advertising company leo burnett have developed a creative billboard that helps drivers park on the streets of germany. the purpose was to demonstrate the same likable parking assistant feature on the fiat 500. devised by creative technologist viktor kislovksij for fiat, the clever software synchronizes the movements of ‘helpers’ hands to the distance between the two vehicles using ultrasonic sensors. ‘some ideas can be realized only through technical solutions,’ says andreas pauli, chief creative officer at leo burnett. ‘therefore, it is important to have these skills in the agency. And that technology can be very entertaining, we have proven with our parking billboard.’

explanatory video of the fiat billboard
video courtesy of viktor kislovksij