'flora' digital flower vase by yoshiki matsuyama 'FUJITSU design award 2011' competition shortlisted entry
'flora' digital flower vase by yoshiki matsuyama   'FUJITSU design award 2011' competition shortlisted entry 'flora' digital flower vase by yoshiki matsuyama   'FUJITSU design award 2011' competition shortlisted entry
may 09, 2011

'flora' digital flower vase by yoshiki matsuyama 'FUJITSU design award 2011' competition shortlisted entry

‘flora’ digital flower vase concept by yoshiki matsuyama

‘flora’ a digital flower vase concept by japanese designer yoshiki matsuyama, provides a way to share flowers and greetings virtually across geographical distance. a flower placed in any one vase can be sent to the ‘flora’ vase of another, creating a virtual, self-updating representation of the gift via a 3D scanning camera and projector.

the flower to be sent via ‘flora’ can be either a physical flower or a photograph, from which the device will construct a three-dimensional digital representation. once linked, the recipient vase will regularly update the image from the sender, so that the real and digital flowers will open, close, and wilt with one another.

a personalized message, as either text or video, can be sent along with the gift. the illumination light at the device’s base may also be customized in colour.

matsuyama’s concept was shortlisted from over 1000 designs in our recent designboom competition ‘a life with future computing‘, organized in collaboration with FUJITSU.

concept illustration of the ‘flora’ vase in use

concept diagram

left: the confirmation screen for sending the flower to a particular destination responds to touch input right: both real flowers and photographs may be sent, alongside text

a 3D scanner and projector provide the technology for the device

— those wishing to republish an excerpt of this article, please have the courtesy to link back to this original article, and to mention that the project was designed for the ‘FUJITSU design award: a life with future computing’ competition, organized by designboom in collaboration with FUJITSU. thank you.

  • kitsch par excellence!

    oliver says:
  • I would prefer a real flower I can smell.

    Paul says:
  • I would not prefer a real flower knowing that the person spent a small fortune on 1-800-flowers or some other absurdly overpriced flower delivery service!! (not that their flowers hardly ever smell, anyway…)

    for anyone who has ever spent long periods apart from family, a significant other, or friends, this is a really cute idea.

    kara c. says:
  • ohh this is lovely. the flowers live and die together,
    traversing the distance. i think is really beautiful.

    silviana says:
  • A.B.P- another bloody product…
    nothing can replace real flowers!

    ergh says:
  • Gross. This won an award?

    A. Savage says:
  • And it needs energy maybe as well nuclear power!
    in german we call it “Staubfänger” (dust collector).

    BTW: a handwritten card would still do the best job for occations like kara c. mentioned

    handwritten card says:
  • sooo…. this is digital 3D photoframe in shape of vasa. it is good for advertising gadgets, cold drinks in public transport.

    123 says:
  • kara c.

    you obviously don’t get the point of giving somebody flowers. the hassle and the work that goes into giving someone real flower is what makes it special. it shows how much you mean to them, which probably isn’t much if they think its a waste of money.

    Paul says:
  • deliverable flowers do not involve much work or hassle. they do involve much overinflated price, and there are other things I’d rather they spend it on! for example, saving up for a trip to be together again! 🙂

    yes, it’s still a nice gesture if they do it, but in-advance-of-the-fact I want them to know that I do not need overpriced cliches to understand how much I mean to them. if you are talking about work and hassle being what’s important, well, flowers are the easy way out: they involve much LESS thought and work than almost anything else.

    which is not to say they aren’t lovely to receive. a gift, whether handmade or of any cost, is a beautiful token if it is sincere. but it’s not a precondition for sincerity.

    kara c. says:

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