fujifilm X-A3 camera incorporates next generation selfie features in retro design
 
fujifilm X-A3 camera incorporates next generation selfie features in retro design
aug 26, 2016

fujifilm X-A3 camera incorporates next generation selfie features in retro design

 

 

fujifilm has announced that it will launch the fujifilm ‘X-A3’ in september 2016. the latest mirrorless camera has been designed to take ‘self-portraits’ with a compact, lightweight and robust body. it joins the ‘X-series’ of mirrorless cameras that offer outstanding image quality with the company’s proprietary color reproduction technology. to enable easy selfies, the camera features an LCD screen that can tilt 180 degrees without being blocked by the camera, thus helping to maintain 100% visibility. other features such as eye detection autofocus are designed to improve self-portraits shooting even further, and the new portrait enhancer mode includes the option to brighten the skin tone.

 

 

video courtesy of FUJIFILMglobal

 

 

the ‘X-A3’ combines a newly-developed 24.2-megapixel APS-C sensor with the image processing engine to achieve fujifilm’s photo quality. combined with the supplied ‘fujinon’ lens which delivers outstanding image quality with a subject’s texture, form and even the atmosphere of the scene. the camera is particularly strong at reproducing skin tones, whereby people account for approximately 40% of all subjects in photography.

fujifilm x-a3 camera designboom

 

 

even when tilted by 180 degrees, the LCD is not blocked by the camera, allowing 100% visibility. the grip is shaped to accommodate normal shooting and self-portraits. when taking self-portraits, focusing and releasing of the shutter can be done by pressing the vertical command dial which locates directly beneath the index finger, minimizing camera shake. rotating the tilting LCD upward by 180 degrees activates the eye detection AF to automatically adjust the focus on the subject’s eyes. the portrait enhancer mode offers three-step adjustments with the new ‘skin-tone brightening’ function to enjoy self-portraits of premium quality.

fujifilm x-a3 camera designboom

 

 

the ‘X-A3’ adopts a retro design featuring a compact and lightweight body. the top cover, front plate, and top dials are made of aluminum. the newly-developed faux leather has significantly enhanced the overall finish texture. the camera is available in three color options — silver, brown or pink. the LCD on the rear uses a touchscreen to enable ‘touch AF’, ‘touch shoot’ and ‘touch zoom’ with a pinch-out finger gesture, to use a prime lens as if it is a zoom lens.

fujifilm x-a3 camera designboom 

 

 

the integrated ‘APS-C’ sensor delivers beautifully smooth bokeh effects for portraiture and macro shots when using a shallow depth of field. the normal sensitivity range covers ISO 200 to ISO 6400, while extended sensitivity settings of ISO 12800 and even ISO 25600 can be selected to minimize camera shake. the ‘X-A3’ produces clear images with extremely low noise, even on low-light nightscapes and indoor shots where high ISOs are essential. the advanced filters help photographers easily produce creative effects. a total of ten advanced filters are available, including the new ‘fisheye’ and ‘cross-screen’ as well as ‘toy camera’, ‘miniature’, ‘dynamic tone’, ‘pop color’, ‘soft focus’, ‘high key’, ‘low key’ and ‘partial color’.

fujifilm x-a3 camera designboomfujifilm x-a3 camera designboomfujifilm x-a3 camera designboom

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news

    ×
    keep up with our daily and weekly stories
    503,283 subscribers
    - see sample
    - see sample
    designboom magazine