fujitsu mobile phone design award 09
fujitsu mobile phone design award 09 fujitsu mobile phone design award 09
nov 15, 2009

fujitsu mobile phone design award 09

under the theme ‘mobile phones for 2011’ roughly 2,000 submissions were received throughout june and july, from which a total of 24 winning entries have been selected: one grand prize, two runner-up prizes (one per category), six judge’s special awards (one per judge), and 15 honorable mentions. the panel of judges included product designer mr. toshiyuki kita, art director mr. manabu mizuno, nikkei design magazine’s chief editor mr. kazuya shimokawa, and the japan design association’s chairman, art director mr. katsumi asaba. the fujitsu mobile phone design award 2009 was organized in collaboration with the NPO japan design association. the nine winning designs – grand prize, runner-up prizes, and judge’s special awards – were on display at 100% design tokyo.

‘gesture’ by jin-gwon go with advances in graphic user interfaces, functions become icons for easy use. the design features an interface that can be operated according to the user’s hand gestures when operating the mobile.

‘gesture’ by jin-gwon go prototype image © designboom

‘gesture’ by jin-gwon go(‘gesture’ by jin-gwon go won the grand prize)

‘soap’ by YAN a mobile phone designed for children to promote the idea that well-being is tied to cleanliness.

‘soap’ by YAN prototype image © designboom

(‘soap’ by YAN won the runner-up prize in the practical category)

‘fold-a-phone’ by hanna sahlen / sachiko munakata a paper-thin handset that can be folded into a compact shape and unfolded for use as a phone.

‘fold-a-phone’ by hanna sahlen / sachiko munakata prototype image © designboom

this project uses muiro-ori folding(‘fold-a-phone’ by hanna sahlen / sachiko munakata won the runner-up prize of the dream category)

‘adjustick’ by izumi tanaka a stick-like design that displays the minimal information through simple manipulation. it also projects a usable screen and keyboard

‘adjustick’ by izumi tanaka prototype image © designboom

‘adjustick’ by izumi tanaka image © designboom

‘adjustick’ by izumi tanaka(‘adjustick’ by izumi tanaka won the judge’s special award by toshiyuki kita)

‘osusowa keitai / sliced-up phon’ by kan yasuma, yo ishigaki, yoshihisa tanaka multiple mobile phones that can be connected and used as one. this enables one phone to share its battery’s charge with another, or for several to be joined together to form one large screen.

‘osusowa keitai / sliced-up phon’ by kan yasuma, yo ishigaki, yoshihisa tanaka prototype image © designboom‘osusowa keitai / sliced-up phon’ by kan yasuma, yo ishigaki, yoshihisa tanaka

‘osusowa keitai / sliced-up phon’ by kan yasuma, yo ishigaki, yoshihisa tanaka(‘osusowa keitai / sliced-up phon’ by kan yasuma, yo ishigaki, yoshihisa tanaka won the judge’s special award by manabu mizuno, art director)

‘chamelephone’ by hiroyuki tabuchi the mobile phone’s body can mimic and take on the texture of the surface that it is placed on.

‘chamelephone’ by hiroyuki tabuchi prototype image © designboom

‘chamelephone’ by hiroyuki tabuchi(‘chamelephone’ by hiroyuki tabuchi won the special award by kazuya shimokawa, chief editor of nikkei design magazine)

‘ F-circle’ by yuji ito the design’s distinctive and timeless appearance is a departure from the typical rectangular mobile shape.

‘F-circle’ by yuji ito prototype image © designboom

‘ F-circle’ by yuji ito

‘F-circle’ by yuji ito prototype image © designboom

‘F-circle’ by yuji ito

(‘F-circle’ by yuji ito won the judge’s special award by katsumi asaba, chairman of japan design association)

‘kaora’ by wataru igarashi ‘screens have to be flat’ – the goal of this design was to break convention and create a distinctive design allowing user-friendliness previously unheard of.

‘kaora’ by wataru igarashi prototype image © designboom

‘kaora’ by wataru igarashi

(‘kaora’ by wataru igarashi won thejudge’s special award by hideyuki saso, corporate senior vice president, fujitsu limited)

‘amoeba phone’ by kwak yeon the entire surface of the mobile phone is a touchscreen, increasing usability, while its interior concave shape is designed to fit the user’s face when they are talking on the phone.

‘amoeba phone’ by kwak yeon prototype image © designboom

‘amoeba phone’ by kwak yeon

(‘amoeba phone’ by kwak yeon won the judge’s special award by kimitaka kato, president of fujitsu design limited)

another new fujitsu design was on display, whose screen and keyboard pulls apart to be used separately. it uses magnets to connect the two pieces in the desired configuration.

a similar concept went into production : fujitsu separate keitai F-04B

  • It clearly denotes why japanese mobile makers struggling in world market. Its not only just abt market strategy, technology, branding, but degenerating aesthetics.

    watsoever says:
  • They’re not all bad… I like the “Amoeba phone”, the “sliced-up phone” and the “adjustick”, the rest of them are so-so in my view. And wtf is that “Kaora” about??? It looks like something from a sci-fi movie (a spaceship remote?) rather than something I’d use to call someone with.

    remboman says:
  • I found most of them very interesting. obviously many don’t look very usable on the long run or anyway hard to fit in the production cycle, but geez, it’s a design contest, the point is exactly to push concepts further on.

    I don’t understand the negativity I often see in the comments on this blog.

    anyway, my favourite of these designs would probably be the F-circle and Adjustick. the chamelephone seems interesting but they didn’t show the UI so it’s hard to say, could be just a brick that reflects things..

    great also the fujitsu separate f-04b

    michel says:
  • yes, exactly. a design contest!
    anything new here? innovative? nope. Most of concepts here’s been done already long ago. Even some of concepts i’ve seen more than 5 years ago.
    In add, as i said, most of it looks failed aesthetically. dreary.

    watsoever says:
  • The “I saw this 5 years ago ” comment is interesting – 5 years ago the mobile market was still figuring out the physical aspects – would slider phones be accepted outside of asia, camera phones were finally entering the US market, and Nokia was trying to enter the flip phone market.

    Now in just a few 5 years the industry has moved on to UI,OS, and computing power – something that most of these physical models may have a hard time expressing.

    mxs says:
  • This exhibition is very interesting.
    Of course these ideas are concepts and not products, but to me they seem innovative approaches.

    Yves says:
  • A couple of these phones do interest me (adjustik, magnet-attached shone), but most of them just seem like an overly complicated way to do less than any smartphone today can do.

    aeiluindae says:
  • interesting but not easy to use

    adams says:
  • For me as a designer ;very interesting!
    This is ofcourse only concepts to illustrate possible angles or functions to future products NOT a new collection from fujitsu! -inspiration like concept cars or haute couture in fashion, not ready-to-wear
    And you did probably not see this five years ago -because then it would probably be in production by now…

    Julie says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

(30 articles)


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

keep up with our daily and weekly stories
502,384 subscribers
- see sample
- see sample