toyota's fully-autonomous electric store on wheels is already backed by amazon and uber

toyota's fully-autonomous electric store on wheels is already backed by amazon and uber

the future, as we know it, sits in showrooms in las vegas. little robots that help with this and that dance around CES 2018, but in some rooms — like the one housing toyota’s mobility/commerce ecosystem, ‘e-palette’ — amazing, unsettling, black-mirror-esque wonders of tomorrow are revealed.


all images courtesy of toyota



toyota motor corporation president akio toyoda announced a new mobility service, a new business alliance, and a concept vehicle to tie it all together, the ‘e-palette’. it was announced at CES, not at a car show, so it really shouldn’t be thought of as a car at all. it’s fully autonomous, battery-electric, and, most interestingly, an open system; the open control interface will allow partner companies —such as already-on-board, amazon, didi, mazda, pizza hut and uber — to install their own automated driving system.

toyota e-palette



it’s a good hormone therapy for the in-transition mobility company; the alliance will create a broad-based ecosystem of hardware and software for companies to utilize and if everything goes as planned, the ‘e-palette’ will leverage toyota’s proprietary mobility services platform (MSPF) into becoming a suite of connected mobility solutions.  the launch partners previously mentioned will collaborate on vehicle planning and application. with its open interior design layout, the vehicle can be outfitted accordingly, whether it be parcel delivery, ride sharing, or on-the-road e-commerce.

toyota e-palette



president akio toyoda had this to say about the ecosystem: ‘the automobile industry is clearly amidst its most dramatic period of change as technologies like electrification, connected and automated driving are making significant progress. toyota remains committed to making ever better cars. just as important, we are developing mobility solutions to help everyone enjoy their lives, and we are doing our part to create an ever-better society for the next 100 years and beyond. this announcement marks a major step forward in our evolution towards sustainable mobility, demonstrating our continued expansion beyond traditional cars and trucks to the creation of new values including services for customers.’

toyota e-palette




it’s an open, flexible system that just about every car company has quietly been trying to create/score alliances for. with amazon already on board, toyota seems to have a big head-start in defining the future of mobility—at least as far as commerce is concerned; however, the future might not be in one of these showrooms at all. some other car company or tech giant could have something even bigger up their sleeve — maybe all of them, maybe none of them.

toyota e-palette

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news

    keep up with our daily and weekly stories
    502,531 subscribers
    - see sample
    - see sample