'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy
 

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

to celebrate the inauguration of lamborghini‘s MUDETEC museum of technologies on june 11, 2019, we had the pleasure of visiting the company’s headquarters to learn about the luxury car brand‘s ‘design DNA’ and take a look at the range of models from past to present. situated in sant’agata bolognese, close to the italian city of bologna, the exhibition currently on display takes visitors on a journey from the earliest creations in the 1960s to the latest concept cars. offering interactive experiences via driving simulators and the chance to tour live productions lines, the new MUDETEC provides the opportunity to be fully-immersed in the world of lamborghini.

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy designboom

aventador SVJ, image © designboom (also main image)

 

 

synonymous with speed and avant-garde designs, the automotive brand and manufacturer was first formed in 1963 by ferruccio lamborghini. from the early 1960s ‘miura’ sports car, to the future ‘terzo millennio’, the guiding principle of the company has always been to create cars to fulfil people’s fantasies. as ferruccio himself notably remarked: ‘I wanted this car just for me, it was always a dream and must remain a dream.’ 

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

huracán EVO, image © designboom

 

 

during the recent visit, the current head of design, mitja borkert, gave insight into lamborghini’s ‘design DNA’ and echoed the sentiments of the original visionary ferruccio: ‘we are here to create dream cars.’ interestingly, borkert also described the ‘simple recipe’ that makes up the iconic automobiles. by tracing the same forms of aerodynamic lines, every model is designed in such a way that it can be easily distinguished as a lamborghini, even from seeing just its silhouette. 

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

huracán EVO, image © designboom

 

 

in addition to fulfilling the fantasies of car-lovers around the globe, lamborghini is also looking to the future. as conveyed by both mitja borkert and the head of research and development, attilio masini, the company is focusing on the next generation of cars with a view to offer customers innovation and environmental sustainability. to achieve this, the team are currently researching recyclability, in an effort to bring the supercars into present day without compromising on the iconic design people know and love. 

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

countach LP400, 1974 – 1978, image © designboom

 

 

open daily from 9.30 am to 6 pm, lamborghini’s new MUDETEC museum of technology provides the perfect opportunity to see firsthand the vision behind one of the most recognized and sought-after car brands in the world. from the 1970s countach to the various concept cars and exclusive designs on display, visitors to the new MUDETEC are able to experience the spectrum of fantastical vehicles that have become synonymous with lamborghini.

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

countach LP400, 1974 – 1978, image © designboom

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

diablo, 1990, image © designboom

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

detail view of the diablo, image © designboom

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

diablo, 1990, image © designboom

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

view of the 90s area of the museum, image © designboom

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

sesto elemento, 2010, image © designboom

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

sesto elemento, 2010, image © designboom

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

miura P400S, 1969 – 1971, image © designboom

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

miura P400S, 1969 – 1971, image © designboom

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

lamborghini’s head of design, mitja borkert, discussing the company’s design DNA, image courtesy of lamborghini

'future shapers since 63', designboom visits lamborghini HQ in sant’agata bolognese, italy

a sketch of the iconic lamborghini body, image courtesy of lamborghini

 

 

museum info:

 

name: MUDETEC – the museum of technology

location:via modena, 12, sant’agata bolognese (bologna), italy

dates: open daily from 16 april to 31 october 2019, from 9.30 am to 6 pm

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