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genesis show breaks world record by flying 3,281 drones over the shanghai skyline

genesis motors has taken to the shanghai skies to celebrate its launch in china. the global luxurious automotive brand set a dazzling world record-braking drone show over the chinese city’s iconic skyline with a stunning performance that saw 3,281 drones come together to create the genesis emblem signifying the arrival of an all-new force in the market.

genesis show breaks world record by flying 3,281 drones over the shanghai skyline
images by genesis

 

 

‘at the heart of the genesis promise is the daring spirit to do things differently,’ said markus henne, chief executive officer of genesis motor china. ‘our first-ever moment in china was a special opportunity to engage with our audience and show what genesis is about. with this record-breaking drone performance, we brought our brand story and philosophy to life for many chinese consumers. soon, we will bring even more inspiring genesis experiences and products to the consumers in china.’

genesis show breaks world record by flying 3,281 drones over the shanghai skyline

 

 

the complex and innovative production was created to showcase genesis’ brand concept and design philosophy. dubbed genesis of genesis, the performance transformed the shanghai skies into a canvas for thousands of illuminated drones that painted the brand’s story. from genesis two lines concept expressing the lines and the crest grill to a preliminary look at the genesis G80 and GV80, the show expressed what the brand calls athletic elegance.

genesis show breaks world record by flying 3,281 drones over the shanghai skyline

 

 

the drone show not only broke the existing guinness world record for the most unmanned aerial vehicles (UAVs) airborne simultaneously, but also represents the audacious spirit of genesis to challenge conventions, break through the boundaries and inspire new possibilities.

genesis show breaks world record by flying 3,281 drones over the shanghai skyline

hyundai-genesis-drone-show-record-designboom-005

 

 

project info:

 

name: genesis drone show

location: shanghai, china

drones: 3,281

company: genesis motors

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