adidas + google talking shoes by art, copy & code adidas + google talking shoes by art, copy & code
mar 11, 2013

adidas + google talking shoes by art, copy & code

adidas + google talking shoes by art, copy & codeimage screenshot courtesy googlevideos



to explore the world of connected objects, art, copy & code has partnered with artist zach lieberman and interactive design studio yesyesno to create an adidas smart sneaker with personality that communicates and connects the user’s activity to web. using an accelerometer, a gyroscope, bluetooth and other technologies, the ‘talking shoe’ translates sneaker movements into funny and motivating commentary – where speech can be posted to google+, being sent as real-time advertisement units. if the user chooses to, they can also broadcast the dialogue via on-board speakers.



talking shoevideo courtesy googlevideos

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