google celebrates twenty years by completely changing how it works

google celebrates twenty years by completely changing how it works

to celebrate its 20th anniversary google is making a load of changes to search. these changes include making the most out of AI and more advanced search algorithms that will be able to predict what it is that we want. the changes were announced at a small press event in san francisco that reportedly didn’t take any questions from journalists afterward.

google celebrates twenty years by completely changing how it works

images courtesy of google



we see billions of queries every day, and 15 percent of queries are ones we’ve never seen before‘, it reads in a post published by google outlining the future of its search.given this scale, the only way to provide search effectively is through an algorithmic approach. this helps us not just solve all the queries we’ve seen yesterday, but also all the ones we can’t anticipate for tomorrow.’

google celebrates twenty years by completely changing how it works



the first change includes a new version of google’s homepage on mobile devices that was actually introduced last year in the search app. google is calling this feature ‘discover’ as it will now surface content and relevant articles based on what google knows about you. it’s all part of a rebranding push around taking users on a ‘journey’ rather than just providing answers.

google celebrates twenty years by completely changing how it works



the search giant will also start displaying a lot more information cards and images, such as those that currently appear at the top of search results giving detailed information about the most relevant results. activity cards will appear at the top of search results that show your previous searches and activity when google decides it would be ‘useful’ to display that content. users can delete individual card entries. google will also give the option to save your own searches into ‘collections‘ for future reference.

google celebrates twenty years by completely changing how it works



‘featured video’ cards will also pop up, offering content related to video-related searches. auto-play options will be optional incase this proves annoying. another form of card will be ‘enhanced topics,’ a feature offering additional tabs of information on a common topic allows users to narrow down their search. if a user searched for ‘pug’ some examples of ready-to-scroll info would include ‘buy or adopt,’ ‘names’ and ‘how to train.’

  • No. Just No. When I search for a string of words, I don’t want somebody (or AI) to decide what I wanted to see. Give me my darn results and I (thinking human being that I am) will sort through it to find what I’m after. Will this be the end of my Google searches? Stay tuned…

    Kendall says:
  • I was hoping against hope that Google had decided to change how it worked by no longer being evil, stopping kow towing to the Communist Chinese government, and stopping gathering data from its consumers without their explicit consent.

    MrSatyre says:
  • Given concerns about privacy, Google’s move seems very much against current popular desires, as exemplified in the other two comments. This posting almost seems like a spoof or attempted sabotage by Google’s competition.

    James says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

keep up with our daily and weekly stories
503,278 subscribers
- see sample
- see sample
designboom magazine