update (04/02/2019): harley-davidson gave visitors to ESPN’s winter X games in aspen a sneak peek at its electric scooter concept last week. the 2020 production motorcycle was first presented at EICMA 2018 and then at CES 2019, where two harley-davidson electric concepts also debuted and hinted towards an electrified future for the brand. the video below shows X games gold medalist jacko strong taking the company’s prototypes of its electric concepts for a spin with some impressive reviews.

 

video by harley-davidson

 

 

with power and stylish poise, the ‘LiveWire’ is notably an authentic harley-davidson motorcycle but with one subtle difference: it is their first all-electric model. the project kick started in 2014 with a prototype and took years to develop before an electric model was able to match their prized brand experience.


all images courtesy of harley-davidson

 

 

the first of the harley-davidson electric concepts is the mountain/trail bike, which features a huge ground clearance. along with its small body, battery and motor, the two-wheeler is fitted with front and rear suspension, large tires and hydraulic disc brakes.

 

 

in contrast, the smaller scooter concept would be destined for the city if it ever were produced. the minimalist design prominently details a long, flat bench seat with skateboard-like footrests on either side. the handlebar includes a drop-down, chopper-esque rear view mirror and a huge LED headlight in the center.

 

 

wrapped in an evocative styling, the two concepts explore the potential of urban mobility for the harley-davidson brand. it has allowed them to use their knowledge of two-wheelers and push new boundaries in terms of technology and design. this project has also enabled harley-davidson to point to a potential portfolio of electric bikes in the future, with the company eager to become ‘the leader in the electrification mobility over the next several years’.

 

 

project info:

 

manufacturer: harley-davidson

concepts: mountain/trail bike and city scooter

  • You are making a electric shitty Harley.

    Arthur michalski says:
  • And then they will charge 20,000 dollars for it

    Mike says:
  • So some0ne at Harley had 15 minutes spare around lunchtime and ‘designed’ this.

    It will never get to market.

    Johnbb says:
  • Great for large cities and China!!!!!…..:)

    Diane Holladay says:
  • I didn’t think it was in your DNA, Harley… That little dirtbike could be a hit with the “I’ll buy it for the kid.” crowd.

    Jimmy

    Jimmy Xi says:
  • Where is the essense of Harley?I can’t see any of the brand identity.

    Tony says:
  • Harley stopped making bikes a long time, ago, but now Electric, eBike, etc. has revolutionized the way We will get around for the Next 20-50 yes, and Harley Davidson has a Great branding name that has only Stood for Quality and longevity since their probably the only Motor Bike manufacturer still around from the turn of the century ya I’d be using my name to make an amazing product line of eBikes Hell Ya Harley go man go, What are bikers going to do get rid of their best bike they have ever had, just because they are making eBikes. Ya ok
    Andrew from OtterOutfitters Inc.

    Andrew R Thomson says:
  • I’m 81 years old been riding for over 60 years Harley Davidson, about to go out and get on my road king for a ride this morning can’t see anything in the new concept that interests me Maybe the new generation Will create a new culture good luck H. D.

    manny luby says:
  • harley!!! you have changed!!!

    sam says:
  • Between the BMX handlebars and the skateboard foot pads, my childhood demands one of these. I whish it was produced, and that I could afford it 😀

    Helder Cervantes says:
  • I’ve seen simple bicycles that look more Harley Davidson like than this.

    Jacobus says:
  • Ah, how the mighty have fallen.

    James says:
  • It looks very much like H-D!

    mat was says:
  • This will never actually get to market. Harley’s next big joke. For years Harley has shamelessly sold branded merchandise and basically gave themselves a licence to print money. Well that’s one way to look at it. Another is that they are shameless and have no real idea what they are doing. For years they owned the market in North America and all they did was grow fat and lazy and surround themselves with masturbating yes men. Now when all they can do is fail they just keep it cumming, more HD splush they want you to swallow. No thanks. HD IS A JOKE. Why don’t you guys go back and actually try to be innovative like the company was founded? Or maybe stop trying to add weight to your machines to match the company heads forever growing waist line? Or at the very least don’t brand dumb designs you’re basically throwing out there as a fucking life preserver. What’s next, the Harley Davidson chicken McNugget made without any real chicken? Can’t wait to hear the Harley bellyflop.

    Hans Hands says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news