hasselblad V1D 4116 modular concept features classic pinhole camera styling

hasselblad V1D 4116 concept camera design: celebrating 75 years at the forefront of photography, hasselblad is proud to announce the launch of the ‘4116 collection’, a new range of products and special brand collaborations to mark this anniversary. since 1941, the swedish manufacturer has been at the forefront of the imaging industry. this year, the ‘4116 collection’ celebrates the past, while looking forward to the future. the fundamental principles behind the classic hasselblad cameras have been fused with cutting edge technology, modern production methods and contemporary design. the ‘V1D 4116 concept’ is a study created to explore the company’s heritage to find new ways of designing innovative cameras for the future.

a modular concept with a classic, pinhole-styled form

hasselblad’s engineers and designers came up with a modular concept with a square format (75 mp) influenced by the classic ‘V camera’. one of the fundamental principles behind the design of the ‘V1D’ is the modular approach. photographers can set up the camera to suit their specific needs with the uniquely flexible platform. the camera body is more or less a black box, carefully machined out of a solid block of aluminum, carrying fixings for modules on 4 sides.

photographers can customize by choosing accessories for the top and back surfaces 

the top and the back surface can carry modules that cover the entire surface such as displays, viewfinders and holders for accessories. the left and right hand surfaces have round fixings for controls and grips. the photographer can choose where to place the display–or if needed it is possible to have two displays. users can have a viewfinder on the top and a display at the back. the camera can be used with the robust, but generic grip or held like a classic ‘V camera’ to reach the exposure button in the front.

its box has been carefully machined from a single, solid piece of aluminum

with the ‘V1D’ being completely modular, left-handed photographers can also configure the camera perfectly for their needs, with the rotary dial controls for aperture and shutter speed placed on either the left or right hand side. all in all, there are many ways to personalize the concept camera. the proportions of the body have been carefully developed to find the perfect blend between a modern product expression and the classic hasselblad silhouette.

rotary dial controls for aperture and shutter speed placed on either the left or right hand side

founded in 1941, hasselblad is the manufacturer specializing in medium format cameras and lenses. handmade in sweden, its cameras are renowned for their ergonomic design, uncompromising image quality, swedish craftsmanship and high performance. for over half a century these cameras have captured some of the world’s most memorable images–including the first landing on the moon–and helped shape the way people look at the world through genuine photographic artistry. trusted by NASA and used by the greatest photographers in the world, hasselblad continues to create products with uncompromising image quality that inspire.