hershey plans to exhibit customer created 3D printed chocolate
image courtesy of business wire




american chocolate company hershey, is partnering with 3D systems to showcase a 3D chocolate candy printing exhibit at their chocolate world attraction. consumers will have the opportunity to interact with scientists and the printers in stirring advanced ways. the idea will give customers nearly endless possibilities for personalizing their chocolate. the exhibit will show examples of finished products and work from a library of 3D graphics preloaded on iPads to show what they would look like as a piece of chocolate. hershey want to express the feasibility of co-creation with their customers. 


video courtesy of business wire