next time you enter an apple store, the unusual humming sound coming from overhead might be due to apple’s latest product—an autonomous flying camera drone named the ‘hover camera passport.’ as of today, the selfie drone—built by zero zero robotics—is now exclusively on sale in apple stores in five countries including the US and UK, and online on the apple website. although it’s not quite the idrone we’ve been waiting for, the selection of the hover camera passport has apple’s hallmark eye for design, since the device has already been accredited with an iF design award, and a red dot design award.

zero-zero-robotics-hover-camera-passport-apple-designboom-04-13-2017-818-003

 

 

apple‘s latest accquisition from zero zero robotics packs an impressive spec of features—it’s main selling point being that the autonomous camera follows you mid-air, always keeping you in the shot whilst capturing 13MP pictures and sending them straight to your devices, or streaming a video in real time. the hover camera passport uses advanced artificial face and body recognition technology to keep you in focus, making sure you never leave the frame.

zero-zero-robotics-hover-camera-passport-apple-designboom-04-13-2017-818-012

 

 

in tune with apple’s untouched reputation for user experience design, along with the partnership with apple the hover camera passport sports a brand new user interface in its iOS app. the drone also comes with a set of different camera modes that include running, cycling, 360 spin and orbit—a shot that circles around you while recording. should you wish to control the drone by hand, the app lets you interfere at any moment.

zero-zero-robotics-hover-camera-passport-apple-designboom-04-13-2017-818-011

 

the tiny drone is easy to use and portable, folding in half to fit neatly in your bag. made of carbon-fiber, the device is lightweight, and conceals the propellors within its frame to protect your fingers from the blades. the drone requires no tripod and no human input to capture perfectly sharp images. on the partnership with apple, MQ aang, founder and CEO of zero zero robotics says ‘we’re thrilled to bring autonomous flying photography into the hands of consumers who are excited by truly innovative technology that impact their everyday lives. we want more customers to capture their memories in a near-effortless way through breathtaking perspectives that can only be achieved through hover camera passport.’

zero-zero-robotics-hover-camera-passport-apple-designboom-04-13-2017-818-001

zero-zero-robotics-hover-camera-passport-apple-designboom-04-13-2017-818-008

zero-zero-robotics-hover-camera-passport-apple-designboom-04-13-2017-818-004

zero-zero-robotics-hover-camera-passport-apple-designboom-04-13-2017-818-009

zero-zero-robotics-hover-camera-passport-apple-designboom-04-13-2017-818-006

Save

Save

beatrice murray-nag I designboom
apr 13, 2017

  • The biggest advantage is that it has no free spinning props and therefore cannot hurt people and damage objects too much.

    Dirk16 says:
    Apr 17, 2017
    Reply

  • Cool. What’s the flight time?

    Earl Leonard Simmins says:
    Apr 17, 2017
    Reply

  • I’m looking forward to picking up my free drone with my trusty butterfly net.

    The more people produce ‘simple’ drones like this, the quicker they will be banned worldwide – because you KNOW idiots will do something stupid with one.

    Butterfly Hunter says:
    Apr 19, 2017
    Reply

  • I don’t want to see these things ruining my experiences and be in my own photos, inside and outside, wherever! Fun for the narcissists, a bother for everybody else.

    Pinky says:
    Jul 17, 2017
    Reply

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

forgot password

 (101 articles)

 (137 articles)

 (22 articles)

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

all technology news