in-podium display of their current line. image © designboom

HTC‘s showroom at milan design week 2011 features the entire line of products in a colorful air conditioned cave like atmosphere, out of the sun and out of the crowds. the lounge is a 3d extension of the established playful HTC branding full of colored spot lights, rounded furniture forms and potted plants. the combination demonstrates how individual the phones are and at the same time how integrated they are in one’s lifestyle and environment.

HTC at milan design week 2011 HTC’s immersive pavilion environment. image © designboom

HTC at milan design week 2011 image © designboom

a series of micro lounges allowed for users to focus on the devices they wanted to learn more about. each relating to diverse situations and how they could be used throughout people’s lives.

HTC at milan design week 2011 HTC phones are sprouting through out the environment showcasing how integrated the devices are with other services and personal environments. image © designboom

HTC at milan design week 2011 detail of phone podium and dedicated facebook feature. image © designboom

HTC at milan design week 2011 view of whole environment with projection screen showcasing videos. image © designboom

HTC at milan design week 2011 view looking back into the space. image © designboom

HTC at milan design week 2011 image © designboom

detail of the HTC Salsa, see our previous coverage for more details about the touchscreen smartphone.

HTC at milan design week 2011 over sized HTC flyer overlooking  resting area. image © designboom