hyundai motor unveils future design direction at geneva motor show

hyundai motor unveils future design direction at geneva motor show

dubbed ‘le fil rouge’, hyundai motor’s new design concept opens a new era for the south korean-automaker’s direction with a sensuous sportiness theme. proportion, architecture, styling and technology are harmonized while creating a distinctive and unique look and feel for the company’s vehicles. as its name implies, ‘le fil rouge’ (english translation: common thread) is a reflection of its belief that the brand’s past, present and future designs are all connected.

all images © hyundai



hyundai’s ‘le fil rouge’ creates a proportional character based on the golden-ratio – a common mathematical ratio found in nature – which enabled the designers to create an aesthetically pleasing, natural-looking composition that embodies charisma. proportional uniqueness is achieved through a long wheel base, large wheels and short overhangs. a respectful dash-to-axle – the distance from front wheel center to base of windshield – provides a comfortable driving position, whilst a higher beltline completes the overall look.



with the concept car, hyundai took a new approach called ‘light architecture’, to integrate a progressive identity into the brand’s design heritage. light architecture generates a dynamic look and forward motion effect for the vehicle. the front and the rear pillars as well as the roof are seamlessly blended into the overarching silhouette of the car – as though the car is drawn with a single line. the exterior and interior are smoothly merged by the ‘tube architecture’, keeping the exterior’s sensuous and sporty character consistent inside the vehicle. the tube architecture’s principle is to create the same emotional value inside and outside the vehicle, while also allowing for a lightweight profile.



the interior design differentiates between the needs of both the driver and passengers. the front passenger seat maximises comfort even on long-distance trips with more ample leg room, while the driver’s seat is designed to add to the fun on driving with optimised ergonomics. a wrap-around architecture emphasises depth, creating a calm, spacious and comfortable travel environment for everyone in the car.



another goal of the team was to create a vehicle that is instantly recognisable as a hyundai from a distance. this was achieved by creating a sensuous tension on the side through a harmonious blend of layered crisp lines and pure volumes. concave and convex forms are carefully orchestrated to provide a sexy character. the concept’s distinctive ambience is also recognisable with a wide, layered front hood, combined with a further enhanced cascading grille. the next level of the cascading grille comes with a three-dimensional treatment, featuring parametric jewels inside, which gives the vehicle a commanding presence.



a core design principle for hyundai designers was to create a design that enables a seamless experience of function. influenced by aircraft ventilation, a two-way air ventilation system blows air over the curved surface of lightweight tube architecture. revitalised wood and high-tech fabrics are used extensively throughout and sculpted into exquisite, sensuous forms. this evokes natural beauty with an emotional touch to add an airy feel to vehicle. meanwhile, a panoramic floating display coupled with haptic technology sits in front of the driver, providing access to intuitive controls for climate control and other vehicle configurations.

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