iberia economy and business class redesign by mormedi

‘iberia economy and business class redesign’ by mormedi

based on a set of final strategic guidelines, madrid-based design studio mormedi has developed the monuments and seats of the business and economy class cabins for spanish airline iberia’s new A330 and A340 aircraft. decisions were followed by an extensive study focused on finding an optimal balance between density and passenger comfort as well as the correct segmentation for the different classes – creating additional space for four more business seats with a 96 inch flat bed, improved privacy, aisle access for all passengers, more storage space and a bigger interactive touch screen while maintaining the same cabin space. through the process, product strategy and ‘look and feel’ scenarios defined solutions to provide the perfect balance between maximum efficiency, passenger experience and brand value.

business class cabin detail

business class side table view

business class table configuration

business class window view

iberia – revolutionises its commercial offering with all-new seating sectionsvideo courtesy mormedi