iberia economy and business class redesign by mormedi iberia economy and business class redesign by mormedi
feb 13, 2013

iberia economy and business class redesign by mormedi

‘iberia economy and business class redesign’ by mormedi



based on a set of final strategic guidelines, madrid-based design studio mormedi has developed the monuments and seats of the business and economy class cabins for spanish airline iberia’s new A330 and A340 aircraft. decisions were followed by an extensive study focused on finding an optimal balance between density and passenger comfort as well as the correct segmentation for the different classes – creating additional space for four more business seats with a 96 inch flat bed, improved privacy, aisle access for all passengers, more storage space and a bigger interactive touch screen while maintaining the same cabin space. through the process, product strategy and ‘look and feel’ scenarios defined solutions to provide the perfect balance between maximum efficiency, passenger experience and brand value.



business class cabin detail



business class side table view



business class table configuration



business class window view



iberia – revolutionises its commercial offering with all-new seating sectionsvideo courtesy mormedi

  • Ah… So Iberia still exists? They are going to disappeir? Dont understand this new investment if they dont even have money to pay their employees, just last week thousands were fired without any legal compensation, many with 10+ years in the company.

    So there´s money for this, but no money to pay who deserves it…? Shame on you Iberia.

    I guess this is the result of robing their clients.

    what? says:
  • Iberia, should pay the money back to all the passenger that have to pay extra when they cut the flights from/to South Africa instead of this!!
    Totally agree with the first comment!!

    Leeya says:
  • In my opinion it is about time Iberia did a well needed renovation. Hopefully they will do an overhaul change in the service quality in general, and not just think that new seats imply a new airline. Otherwise this airline is doomed…

    iMaginer says:
  • Iberia hasn’t fired anybody. The company offered eary retirements that were refused by the unions. Now, the company has presented a scheme for 3.807 redundancies, that will be negotiated with the uniones for the next 30 days, so nobody knows the outcome yet. When What says that many people were fired without compensation, he/she is not telling the truth. The company has published a press release in his web site, http://www.iberia.com

    Mary says:
  • Well Mary, tell that to the ones fired and the ones doing strike because of the cuts they are planning to do and the salaries they are falling behind.

    Iberia has a bad management and with this they are trying to clean the image of the company, when they should start with their employees and clients.

    And btw Mary, read the news before calling anyone a liar… Check the links below, sorry for no english links, but I´ll do a translation:

    What the news says, basically:
    Iberia planned to fired 4500 employees, but back off to 3000 to help the unions to call off the strikes. These cuts are also to save money and help the company to get out of the crysis, saying they have been losing around 850 million euros since 2008.

    So I say again, to make that design study, how much did they spent? Why do they charge for the second bag you take into the plane? No other company does that, is that good management? No.
    Theres money for this stuff, but no money to pay your employees? You have money to pay huge salaries to your company leaders but not for the employees? Who´s working making the comapny fly? The little people, not the chairman.
    When the company had profit, I don´t remember seeing iberia giving some extra to their employers, but now that there is a lack of money, yeah, the small guy has to loose it, not the chairman and the top dogs.

    Just like Costa Cruzeros and Cardinnal, they have what they deserve, treat bad your clients and they are the first to leave, so I say again: shame on you Iberia.

    what? says:
  • In terms of the design, I think is busy and unsophisticated for what we´re getting used to. The patterns, colours and textures are so from a decade ago…and I mean it in a not appealing way.

    Fdo says:
  • it´s like an futuristic- 70s design trying to compete in 2013… Is like dressing up like grandpa did but not hipster like, just plain Napoleon Dynamite style.. :S

    Nanato says:

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