IFA 2017: panasonic's smart hi-fi speaker rivals amazon, apple & google

IFA 2017: panasonic's smart hi-fi speaker rivals amazon, apple & google

at IFA 2017 in berlin, germany, panasonic unveils the smart ‘SC-GA10’ hi-fi speaker that is set to challenge the likes of the amazon ‘echo’, apple ‘homepod’, and google ‘home’. coincidentally being the world’s first to have google assistant built-in, the smart home gadget uses this system to stream music, control other compatible devices, and answer questions about the weather all with a simple voice command. as well as its internet of things technology, it excels with high-quality audio. two 20mm soft dome tweeters at the front are designed with a silk diaphragm which opens at a 45° angle. this, along with a long port back bass reflex system, delivers a full 180° range with a wide, smooth, and expansive sound effect.

the panasonic SC-GA10 plays music, performs tasks, and controls other smart devices through voice commands
all images courtesy of panasonic



with its world premier at IFA 2017, the panasonic ‘SC-GA10’ is bluetooth, WI-FI, aux cord, and app-controlled meaning the electronic can always be worked. all this advanced technology is packed within a compact form. with a sleek aluminum case combined with a fine, fabric mesh overlay, the speaker’s modern design enables it to complement every interior. its unobtrusiveness is key to this appearance. different material finishes, as well as either black or white colors for the fabric overlay, ensure the user can customize the device as they wish, whether that is to stand out or blend in with the room.

with google assistant, it supports major music streaming apps including spotify, google play music, and tune-in radio


through bluetooth and WI-FI connections, the speaker offers a seamless experience with other smart devices


the smart speaker in its white finish
image © designboom


its top features touch controls
image © designboom

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news

    keep up with our daily and weekly stories
    502,528 subscribers
    - see sample
    - see sample