burger king demonstrates the power of instagram stories with free customizable whoppers
the 'insta whopper' allowed consumers to customize their burger before getting a promo code to actually redeem them.
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if you weren’t sure on instagram‘s polling system by now you will be once you see how burger king used the stories feed in a clever campaign. customers of BK’s spanish franchise were able to customize the fast-food chain’s whopper burger, choosing their ingredients before getting a promo code to actually redeem them.
video by LOLA mullenlowe
according to lola mullenlowe, the agency responsible for the campaign, burger king spain gained more than 5,000 with more than 45,000 unique users engaging with the story. based on the most popular choices, the ‘insta whopper’ is now on offer for a limited time.
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