interactive high speed flip dot display by breakfast
interactive high speed flip dot display by breakfast interactive high speed flip dot display by breakfast
jul 20, 2012

interactive high speed flip dot display by breakfast

‘reactive super-speed electromagnet dot display’ by BREAKFAST



new york-based studio BREAKFAST has developed a ‘reactive super-speed electromagnet dot display’ experience as an effort to promote TNT’s newest crime-solving television show ‘perception‘. located in manhattan, the 23×12 foot display is made up of over 40,000 electromagnetic spinning dots flipping from black to white generating a unique moving image. through body movement, pedestrians can literally erase words from the screen – leaving specific clues. the animation recreates the ability of dr. daniel pierce, the lead character of ‘perception’, who is able to see hidden messages to help him solve crimes. building off technology from information flip-boards found throughout older airports and train-stations, the project components are re-engineered from the ground up, enabling them to operate in real-time. by physically interacting with the black and white reflection mechanical movements, users can listen to the sounds of the thousands of analog dots spinning rapidly back and forth.



dot detail

installation on display in manhattan, NY

engineering process

early test of the screen mechanism
  • wow! this is really fantastic!

    barbara says:
  • why only in new york! bring it to the west coast!!

    therealdeal says:
  • Love IT!

    changE says:
  • San Francisco needs this on display, we’re mostly comprised of awesome techies- makes so much more sense than NY!!! Super fascinating!!!

    C.S.M. says:
  • Amazing! I love the interactive aspect!

    miel says:
  • awesome!! we need one of these here in the UK!

    Andrew says:
  • Just when I thought flip-dot displays were gone…this is fantastic! Look up the ’70s version of “Family Feud” on YouTube and you’ll find the yellow and much slower version of this kind of display

    phil says:

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