interactive high speed flip dot display by breakfast
‘reactive super-speed electromagnet dot display’ by BREAKFAST
new york-based studio BREAKFAST has developed a ‘reactive super-speed electromagnet dot display’ experience as an effort to promote TNT’s newest crime-solving television show ‘perception‘. located in manhattan, the 23×12 foot display is made up of over 40,000 electromagnetic spinning dots flipping from black to white generating a unique moving image. through body movement, pedestrians can literally erase words from the screen – leaving specific clues. the animation recreates the ability of dr. daniel pierce, the lead character of ‘perception’, who is able to see hidden messages to help him solve crimes. building off technology from information flip-boards found throughout older airports and train-stations, the project components are re-engineered from the ground up, enabling them to operate in real-time. by physically interacting with the black and white reflection mechanical movements, users can listen to the sounds of the thousands of analog dots spinning rapidly back and forth.
dot detail
installation on display in manhattan, NY
engineering process
early test of the screen mechanism
BREAKFAST (3 articles)
breakfast studio construct screen made of 6,400 spools of thread
points the most advanced directional sign by BREAKFAST
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wow! this is really fantastic!
why only in new york! bring it to the west coast!!
Love IT!
San Francisco needs this on display, we’re mostly comprised of awesome techies- makes so much more sense than NY!!! Super fascinating!!!
Amazing! I love the interactive aspect!
awesome!! we need one of these here in the UK!
Just when I thought flip-dot displays were gone…this is fantastic! Look up the ’70s version of “Family Feud” on YouTube and you’ll find the yellow and much slower version of this kind of display