interactive high speed flip dot display by breakfast

‘reactive super-speed electromagnet dot display’ by BREAKFAST

new york-based studio BREAKFAST has developed a ‘reactive super-speed electromagnet dot display’ experience as an effort to promote TNT’s newest crime-solving television show ‘perception‘. located in manhattan, the 23×12 foot display is made up of over 40,000 electromagnetic spinning dots flipping from black to white generating a unique moving image. through body movement, pedestrians can literally erase words from the screen – leaving specific clues. the animation recreates the ability of dr. daniel pierce, the lead character of ‘perception’, who is able to see hidden messages to help him solve crimes. building off technology from information flip-boards found throughout older airports and train-stations, the project components are re-engineered from the ground up, enabling them to operate in real-time. by physically interacting with the black and white reflection mechanical movements, users can listen to the sounds of the thousands of analog dots spinning rapidly back and forth.