italian digital artist quayola headlines ISE 2025 with projection mapping on casa batlló

ISE 2025 unveils quayola as Creative Keynote speaker

The transformative power of audiovisual technology is taking center stage at Integrated Systems Europe (ISE) 2025, as renowned Italian digital artist Quayola brings his groundbreaking creative vision to Barcelona. After previous mappings by Refik Anadol in 2023 and Sofia Crespo in 2024, Casa Batlló has once again invited a renowned artist to transform Gaudí’s iconic façade into a canvas for an exclusive work inspired by the architect’s creative vision. On February 05, Quayola, celebrates for his pioneering fusion of art and technology, captivated audiences with a trio of remarkable contributions, including a stunning projection mapping on Casa Batlló, a keynote presentation, and an exclusive showcase performance. From February 4–7, the city becomes the epicenter of cutting-edge AV technology, uniting creativity and ground-breaking ideas in a way that highlights the limitless possibilities of digital artistry.

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A Fusion of Art, Technology, and Nature

Integrated Systems Europe (ISE) is the premier global event for the audiovisual (AV) and systems integration industries. Held annually, it serves as a hub for showcasing the latest advancements in technology and creative applications. The 2025 edition unfolds at Fira de Barcelona Gran Via, welcoming professionals and enthusiasts to explore transformative innovations across both residential and commercial sectors. Among its standout attractions, ISE’s collaboration with Casa Batlló promises to mesmerize visitors with a projection mapping spectacle, continuing the legacy of remarkable artistic partnerships with global talents.

Quayola, ISE 2025’s Creative Keynote speaker, is acclaimed for his mastery of blending the physical and digital realms. His career highlights include exhibitions at prestigious venues such as the V&A Museum in London, the National Art Center in Tokyo, and Palais de Tokyo in Paris. At ISE, he delved into his creative journey behind the ‘Arborescent’ projection mapping on Casa Batlló’s façade. Being presented on February 5 at 15:30, the keynote provides insights into his artistic process, including how he reimagines natural forms and explores the intersection of art, robotics, and technology.

ISE’S Global Perspective on AV and Creativity

The centerpiece of Quayola’s ISE 2025 contributions is the ‘Arborescent’ projection mapping on Casa Batlló’s façade, debuted on February 1 and 2. This exclusive work, inspired by Antoni Gaudí’s visionary architecture, uses cutting-edge simulations to digitally reconstruct and reimagine tree growth systems. ‘Casa Batlló’s façade becomes the physical/digital space upon which simulations take root,’ says Quayola, describing how botanical geometries intertwine with architectural elements to create a surreal experience. 

In addition to his keynote and Casa Batlló project, Quayola presents ‘Promenade’ on February 4. This showcase performance takes place on the Fira South Access Welcome Screen, an award-winning digital canvas. Designed to engage both ISE attendees and the citizens of Barcelona, the performance underscores Quayola’s ability to translate natural phenomena into mesmerizing digital experiences. As part of ISE’s commitment to innovation, the showcase further highlights how AV technology can inspire new realms of creative expression.

ISE 2025 promises an unparalleled opportunity to witness the convergence of technology and artistry. Quayola’s contributions—spanning projection mapping, keynote insights, and live performances—highlight the event’s role as a catalyst for innovation in the AV and systems integration industries. As ISE continues to set the standard for creative and technological excellence, attendees can look forward to a week of inspiring presentations, immersive experiences, and groundbreaking showcases.

Mike Blackman, Managing Director of Integrated Systems Events, emphasizes the significance of Quayola’s participation: ‘His keynote provides invaluable insights into the creative process behind his spectacular digital artworks. Both performances showcase AV technology in all its beauty, helping to connect the city, its inhabitants, and visitors to the magic of our AV community.’ Quayola’s participation embodies ISE’s dedication to exploring the synergy between technology and creativity, offering a glimpse into how innovations in AV can shape the future of art and design.