crafting objects from bicycles to boats and cars to furniture, defying conventions and designing differently is the norm for joey ruiter and his self-named studio. the jruiter ‘MOTO UNDONE’ is an all-electric urban motorcycle that continues his enigmatic philosophy. with a mirrored box form, the design’s unusual yet simple shape has gone on to inspire his future creations such as the ‘SNOPED’.

mirrored jruiter MOTO UNDONE electric motorcycle cut by lightning bolt
all images courtesy of ted7 unless stated
(main image courtesy of dean van dis)

 

 

distinguished by a minimal exterior, the jruiter ‘MOTO UNDONE’ shapes polished aluminum into a rectangular shell. everything apart from the handlebars, footrests and bottom-half of the wheels are housed within this mirrored metal façade. its body is broken by a lightning bolt cut to allow the front wheel to turn. the entire top is covered in a soft padding whilst both the front and rear are perforated for the LED headlamps, brake lights and turn signals.

 

mirrored jruiter MOTO UNDONE electric motorcycle cut by lightning bolt

 

 

the all-electric bike is powered by a 1500w 48v system that delivers 90 miles of range per charge, as well as a top speed of 30 mph. jruiter’s original design was first created in 2011 and is part of the ‘electric revolution’ exhibit at the petersen musem in los angeles, which runs from april to november 2019.

mirrored jruiter MOTO UNDONE electric motorcycle cut by lightning bolt

 

mirrored jruiter MOTO UNDONE electric motorcycle cut by lightning bolt

 

mirrored jruiter MOTO UNDONE electric motorcycle cut by lightning bolt

 

mirrored jruiter MOTO UNDONE electric motorcycle cut by lightning bolt

 

 

product info:

 

name: MOTO UNDONE

designer: jruiter

completion date: 2011

exhibition: ‘electric revolution’ at the petersen musem

opening dates: april-november 2019

photography: ted7 and dean van dis