mexico tempts tourists with a cloud that literally rains tequila
 

mexico tempts tourists with a cloud that literally rains tequila

 

 

mexico has literally ‘made it rain’ with a cloud that precipitates tequila. the ‘tequila cloud,’ created by the chicago-based creative agency lapiz, has been on show in berlin creative space urban spree and lets visiters fill a shot glass with freshly-rained booze. it may sound like the most mexican thing to have ever happened, and there’s a reason—the tequila cloud is a project comissioned by the mexican tourism board to encourage the people of germany to visit their country. to coyly highlight the different between rainy berlin and sunny mexico, lapiz has synced the cloud with the local weather patterns, so whenever it rained in berlin, the tequila cloud would begin precipitating booze.

lapiz-mexico-tourism-board-urban-spree-tequila-cloud-designboom-03-28-2017-818-001

 

 

since germany is the second larged export market for tequila in the world, the boozy cloud came from an incentive to mix the mexican thing berliners love with the german weather that they hate. lapiz formed the ’tequila cloud’ by using ultrasonic humidifiers to vibrate tequila at a frequency that turned it into visible mist, just like a cloud. the boozy mist then condensed into liquid form as it came into contact with a plastic container, making a real cloud rain tequila every time it rained in berlin. the tequila rain fell straight into the shot glasses of the surrounding audience, convincing them drip by drip to book a holiday south of the US border.

lapiz-mexico-tourism-board-urban-spree-tequila-cloud-designboom-03-28-2017-818-002

 

 

on the off chance that it wasn’t raining outside on the streets of berlin, a tap under the cloud stored up excess tequila for those who couldn’t wait for the tequila rain to start. sadly the tequila cloud are not get floating freely through the skies of mexico, but give it a few years the science of alcohol precipitation could make for some very fun parties.

ezgif.com-resize (43)
video courtesy of instagram @pojpojberlin 

ezgif.com-video-to-gif (49)

lapiz-mexico-tourism-board-urban-spree-tequila-cloud-designboom-03-28-2017-818-007

 ezgif.com-resize (44)
video courtesy of instagram @eadduci

lapiz-mexico-tourism-board-urban-spree-tequila-cloud-designboom-03-28-2017-818-003

lapiz-mexico-tourism-board-urban-spree-tequila-cloud-designboom-03-28-2017-818-006

lapiz-mexico-tourism-board-urban-spree-tequila-cloud-designboom-03-28-2017-818-005

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news

    ×
    keep up with our daily and weekly stories
    491,069 subscribers
    - see sample
    - see sample