leica M camera for (RED) by jony ive + marc newson
leica M camera for (RED) by jony ive + marc newson leica M camera for (RED) by jony ive + marc newson
oct 09, 2013

leica M camera for (RED) by jony ive + marc newson

leica M camera by jony ive + marc newson for (RED)
all images © leica camera AG




after months and over one-hundred prototypes, the leica digital rangefinder camera designed by sir jony ive and marc newson for (RED) has officially been announced. joining more than 40 other rare and diverse items in the (RED) sotheby’s auction on november 23rd 2013, the device will be based on the leica M, and will be auctioned to raise money for the global fund to fight aids, tuberculosis and malaria.



leica M camera for (RED) by jony ive + marc newson




machined from a custom engineered alloy, the camera is conceived with a smooth, textured anodized aluminum outer shell – the traditional leather waist – synonymous with leica, has been replaced with a laser machined aluminum body. more than 21,000 hemispheres create a new and extraordinary aesthetic, while a total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create the one-off leica M camera for (RED). the rare camera features a full-format 24 megapixel CMOS sensor, high performance processor and new leica APO-Summicron –M 50mm f/2 ASPH lens. items including 18k solid rose gold apple earpods and achille and pier giacomo castiglioni’s ‘snoopy’ lamp produced by FLOS, will also be auctioned during the charity auction.



leica M camera for (RED) by jony ive + marc newson

front view – with cap




‘leica represents the confluence of precision engineering, world-class lens technology and design principles which elevate both function and form,’ says sir jony ive. ‘designing this very special camera for the (red) auction has been a privilege for myself and marc, and its sale on november 23rd will generate funds so critical to the fight to end aids.’



leica M camera for (RED) by jony ive + marc newson

front 3/4 view




‘with nearly 1000 prototype parts and more than 725 hours of manufacturing time, the winning bidder will own a piece of exquisite imaging history. the attention to each and every detail of this camera – from its outer shell to the magnificent optics – will delight a collector who appreciates the absolute pinnacle of craftsmanship’, adds marc newson.



leica M camera for (RED) by jony ive + marc newson

side view



leica M camera for (RED) by jony ive + marc newson

rear view



leica M camera for (RED) by jony ive + marc newson




leica M camera for (RED) by jony ive + marc newson

top view



leica M camera for (RED) by jony ive + marc newson




leica M camera for (RED) by jony ive + marc newson

bottom view

  • Being the best designer in the world, still takes 1000 protoypes to get to the final one !
    REALLY ?

    hello says:
  • What a beautiful thing, I wish I could have it but I imagine with the caliber of bidders I may as well just cry ;(

    Matthew Jackson says:
  • nicely designed object- but i wonder if both designers ever used a camera in the field and on a daily basis- i doubt it. a design exercise par excel lance, but….

    michael penck says:
  • Fun design project. Unlimited budget, no doubt. 1% of 1% of designers and builders make an object for 1% of 1% of the very richest. This is where decadent is at!

    mik says:
  • This will look great on the bar in someone’s private A380.

    Slarti says:
  • Say (very expensive) cheese!

    Slarti says:
  • The full story behind the design and influence, as well as an interesting look at what’s missing:


    La Vida Leica says:
  • It lacks any charme AND is incredibly boring. It’s an Ive alright… This ugly brick has to be the least elegant M you could think up. It looks like a bar of soap. That aside, the placement and layout of the sunken controls would be a pain to operate in the real world. Besides being rediculously expensive, Leica has always been so highly valued because of its efficient and functional design. I don’t see how this function-follows-form approach is a step in the right direction.

    El Zombo says:
  • Very Braun-ish. I prefer the M the way it is now.

    Edo Dijkgraaf says:
  • Well it’s for charity plus you get to own a part of design history. Based on these facts alone I don’t think one will be blamed spending millions upon millions on this not exactly better looking Leica.

    Alexander Kandisaputro says:

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