LG SIGNATURE and fuksas architects talk infinite possibilities at LDF 2019
 

LG SIGNATURE and fuksas architects talk infinite possibilities at LDF 2019

literally reflecting the endless possibilities of LG SIGNATURE’s technology and design, studio fuksas created the kaleidoscopic ‘infinity’ installation for the brand’s stand at IFA 2019 in berlin, germany. under the theme ‘art inspires technology, technology completes art’, the design represented the symbolic relationship between the two disciplines and how they are intertwined. at the same time, the exhibition space highlighted the company’s ultra premium products, which includes the OLED TV W, french door refrigerator and bottom-freezer refrigerator, wine celler, washer & dryer, air purifier and air conditioner.

 

LG SIGNATURE showcases their latest products at an exhibition in somerset house during london design festival 2019. the event includes a keynote lecture from the globally renowned architectural duo massimiliano and doriana fuksas, with massimiliano then participating in a panel discussions with even more experts in the field of technology and art. join the masters’ talk on september 18, here.

LG SIGNATURE and fuksas architects talk infinite possibilities at LDF 2019

 

 

at IFA 2019, the ‘infinity’ installation highlighted LG SIGNATURE’s design DNA, which sits at the boundaries between art and technology. similarly, the creation also shared themes of fuksas’ work, as it was sculpted from their signature hexagonal pattern throughout. at first, this formed an undulating exterior façade around the stand, and a giant glimmering gate that visitors walked under to enter.

LG SIGNATURE and fuksas architects talk infinite possibilities at LDF 2019
infinity’s gateway at LG SIGNATURE’s stand at IFA 2019
all images courtesy of LG SIGNATURE

 

 

as a speculative and evocative setting for home appliances, the installation’s design was balanced by subtly posing an elegant yet simple aesthetic through its reflectiveness. this design ensured that the space was intriguing yet complemented the ultra premium products on show. as such it mirrored the emphatic quality and futuristic modernity of LG SIGNATURE’s range.

LG SIGNATURE and fuksas architects talk infinite possibilities at LDF 2019
the ultra premium product range of LG SIGNATURE at IFA 2019

 

 

LG SIGNATURE’s latest product range is also on display at a special exhibition in somerset house during london design festival 2019 from september 18-21. the showcase builds upon the former collaboration with studio fuksas as a focus on the union of art and technology and their impact on contemporary design. on september 18, an exclusive event brings together prominent creatives under the theme ‘art inspired technology, technology completes art’.

LG SIGNATURE and fuksas architects talk infinite possibilities at LDF 2019

 

 

titled the masters’ talk, the event includes a lecture from massimiliano and doriana fuksas of studio fuksas, after which massimiliano is joined for a panel with united visual artists’ matt clark, antoine preziuso, one of the world’s top luxury watch experts, and chung wookjun, head of home appliance and air solution design lab at LG electronics. here, they will share insights and perspectives on how the interaction between technology and art can bring masterpieces to life.

 

experience the union of art and technology – join the event at 11am, september 18 in london, here.

LG SIGNATURE and fuksas architects talk infinite possibilities at LDF 2019

 

 

event info:

 

when: september 18, 2019, at 11:am

where: somerset house, east wing / strand, london, WC2R 1LA

registration: here

 

 

installation info:

 

name: infinity

location: IFA 2019, berlin, germany

brand: LG SIGNATURE

designers: fuksas

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