limited edition LG swarovski OLED curved TV displayed at IFA 2014
images courtesy of LG




LG has partnered with austrian jewelry brand swarovski to present a ‘limited edition curved OLED TV’ at berlin’s IFA 2014. a premium viewing experience and an increased viewer immersion is created as the shimmering crystals complement the precise colors of the organic light-emitting diode display. the 16kg device has a paper-thin depth of 4mm and its streamlined stand is studded with approximately 460 hand-applied aurora boreallis gems of three different sizes. the resultant subtle but elegant sparkling and glittering pattern turns the television into a work of art.

the ergonomically curved display appears to float on thin air




‘we are excited to showcase this one-of-a kind TV — our first collaboration with designers from swarovski — to visitors at IFA,” said hyun-hwoi ha, president and CEO of LG’s home entertainment company. ‘the epitome of luxury and refinement, swarovski crystals and LG’s premium OLED TV complement each other perfectly. the crystals help to create an aesthetic that is, quite simply, gorgeous, while our OLED technology ensures a level of picture quality that is every bit as stunning as one could imagine.” the LG OLED TV is being presented at the IFA 2014 from 5th-10th september and will be available to customers in the fourth quarter of this year.


[h/t] engadget