LG's ThinQ technology showcases the virtue of artificial intelligence in fashion and food at CES 2020

LG's ThinQ technology showcases the virtue of artificial intelligence in fashion and food at CES 2020

live from last vegas: during CES 2020, LG unveiled their framework for the future of artificial intelligence (AI) development. throughout its both massive and impressive booth, the south korean multinational electronics company showcased the LG ThinQ technology — one that goes a step further by using deep learning to predict and play a proactive role in the user’s life. from a fridge that can tell you when to buy milk, to a dressing room that picks the best outfits for your body type, LG is giving us a glimpse into the future.


live from las vegas: designboom is covering all the latest launches of CES 2020 – the world’s largest consumer technology fair – from the trade show grounds. stay connected for the future of technology as it debuts.

images courtesy of LG unless otherwise stated



at CES 2020, the LG ThinQ features were on show, displaying everyday products for attendants to try out for themselves. each one of them followed the four levels of AI experience (AIX) stated by the company — efficiency, personalization, reasoning and exploration. efficiency is where specific device and system functions can be automated through single commands, like voice recognition. personalization focuses on pattern learning to optimize and personalize device functions. reasoning envisions an AI that can perceive the cause of certain patterns and behaviors to predict and promote positive outcomes for users. and although still far in the future, level four, exploration, is ‘the ultimate destination for LG’s AI.’ by using a concept called experimental learning based on the scientific method, AI-enabled systems will be able to develop new capabilities through forming and testing hypotheses to uncover new inferences, enabling them to learn and improve, adding more value to users’ lives.

image © designboom



LG’s massive exhibition space at CES 2020 embodied the company’s anywhere is home concept with the LG ThinQ zone, showcasing a truly connected lifestyle that extends beyond the front door. the experience began with the smart door, which verifies visitors with both facial recognition and vein authentication before unlocking. when exiting, users can see a screen on the inside of the door that displays useful information such as weather and traffic conditions. when set to depart mode, the smart door instructs LG ThinQ appliances to go into low power when all residents have left the house.

image © designboom



when it comes to fashion, the LG ThinQ fit collection zone allowed visitors to experience virtual fashion without having to step into a fitting room. an evolution of LG’s original smart mirror concept, the LG ThinQ fit system uses cameras to accurately measure the user’s body to generate a realistic avatar for virtual fittings.




LG’s robotic solutions impressed attendees with their culinary skills, efficiency and first-class hospitality at CLOi’s table zone. the futuristic restaurant featured the LG CLOi robots managing the entire operation from taking orders, cooking, serving and cleaning. potential diners would make reservations remotely via the ThinQ app and browse the menu via a smart speaker, smart TV or smartphone.




last  but not least, the connected car zone, LG demonstrated a personalized in-car experience that allows users to take a piece of home on the road. for example, the vehicle features OLED displays inside it where users can continue enjoying the TV programs and movies they started watching at home. moreover, the personal sound zone offers a unique multimedia experience for the rider with voice-activated virtual personal assistant.



‘as pioneers in the field of AI it is our responsibility to consider the importance of the human experience whilst pushing the boundaries of AI research and development,’ commented jean-françois gagné, co-founder and CEO of element AI. ‘together with LG electronics we hope that this work helps to set forth standards and principles that guide AI practitioners to consider a human centric approach when building the future.’

image © designboom



project info:


name: LG ThinQ

company: LG

presented at: CES 2020

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