based on a 1930 ‘majestic’ motorcycle, serge bueno restores the art deco-styled bike into this piece of rolling art. bike historians believe that there are only ten majestics in the world today, and the LA-based builder’s example is perhaps the finest.

all images © olivier de vaulx



the ‘majestic’ was designed by georges roy, an engineer with a distaste for tubular frames at that time as he felt that they flexed too much. in stead, he proposed creating a monocoque chassis with sheet steel, which also housed the drive train. first introduced at the 1929 paris motor show, the ‘majestic’ was one of the highlights. it was put into production the following year, but found itself struggling for sales — and the company quickly drew to a close in 1933.



serge bueno’s family had stored this 1930 ‘majestic’ for 30 years, until he decided to restore it and started a long process in the heroes workshop. his real test was recontructing the bike’s rusted-out bodywork, with no parts available from the manufacturer, and only photographs for references. the monocoque structure is reborn, looking just as clean as when it first left the factory. there is room for a companion too, with a charming sidecar from the french bike specialist bernadet.


    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news