mercedes generation EQ designboom

 

 

with ‘generation EQ’, mercedes-benz shows how electric cars can soon move into the fast lane: the concept vehicle, with the appearance of a sporty SUV coupé, gives a preview of a new generation of vehicles with battery-electric drives. the dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance. with a range of up to 500 kilometres and the typical mercedes strengths of safety, comfort, functionality and connectivity, ‘generation EQ’ meets every demand in terms of contemporary, sustainable mobility. also on the inside, the vehicle offers innovative solutions, including a completely new interior concept. celebrating its world premiere at the paris motor show, ‘generation EQ’ is the forerunner of mercedes-benz’s new product brand for electric mobility, ‘EQ’ the name stands for ‘electric intelligence’ and is derived from the mercedes-benz brand values of ’emotion and intelligence’. 

mercedes generation EQ designboom
powerful electric drive: 300 kW output with a range of up to 500 kilometers 

 

 

 

the new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models: the wheelbase and track width as well as all other system components, especially the batteries, are variable thanks to the modular building-block system. the vehicle concept is thus optimized to meet every requirement of a future-oriented, battery-electric model family. the basic architecture is suitable for SUV’s; saloons; coupés; and other model series. 

Generation EQmercedes generation EQ designboom
exterior design with new electro-look

 

 

 

similarly to the latest series-produced models from mercedes-benz, the vehicle architecture builds on an intelligent multi-material mix of steel, aluminum and carbon fiber. this ensures that the requirements in terms of lightweight design, strength and cost efficiency are ideally met. the monolithic basic form of ‘generation EQ’ unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end. the squat, elongated greenhouse gives rise to muscular-purist proportions. the new ‘electro-look’ is the result of a flowing transition from the gleaming black bonnet across the windscreen to the dark-tinted panoramic roof – an exciting contrast to the alubeam silver paintwork. 

mercedes generation EQ designboom
driver-oriented cockpit with new electro-look

 

 

 

scarcely visible body panel joins, concealed windscreen wipers, cameras instead of exterior mirrors and an absence of conventional door handles emphasize the stretched, dynamic silhouette, making the SUV crossover appear as a unified whole while reducing its air resistance. an intentionally reduced side view, broad shoulders and large 21-inch light-alloy wheels make for a dynamic presence even before the vehicle moves off. 

mercedes generation EQ designboom
broad shoulders and large 21-inch light-alloy wheels

 

 

 

the focus of the driver-oriented cockpit is on simple, touch-based controls with a new electro-look consistently reflecting the exterior styling. the asymmetrical design of the instrument panel with its large, floating wide-screen display is tailored to the driver. the innovative, digital user experience differentiates the car from the familiar control logic in today’s vehicles, while giving a peek into the future of user interaction at mercedes. 

mercedes generation EQ designboom
interior with new, touch-based controls and no knobs 

 

 

 

the interior is characterized by contemporary luxury, this finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of mercedes. two of the three narrow spokes on the steering wheel are provided with touch controls, which are integrated into oLED displays. they indicate icons and symbols in the respective menus. the driver can swipe through the various menus and confirm their selection with a click. the 24-inch TFT HD wide-screen display presents all the relevant information, such as speed; range; driving data; or navigation and map details. the innovation is apparent from the differentiation between a highly reduced and a complex display, including intermediate stages. whether there is a low information density with a very clean look to the display, or whether extra content is on view, is left to the driver’s personal preference.

mercedes generation EQ designboom
user interface design with individualized content

 

 

 

the information density can be increased step-by-step from a digital display and built up into a single- or dual-tube instrument containing more detailed information and feedback on speed and range. these modular displays allow the content to be individualized. an attractive user interface design is ensured by, among other things, a world of colors in electric blue, white and rose gold – the colors of the instrument displays adapt, depending on driving mode or charging process, to allow fast and intuitive recognition. bordered in rose gold, the centre console appears to float in space: dispensing with mechanical controls, it is equipped with touch-sensitive elements. similarly to the touch controls on the steering wheel, the driver can use a finger to operate the automatic climate control and the infotainment system. as ‘generation EQ’ is devoid of conventional exterior mirrors, cameras are used to project an image of the traffic behind onto integrated displays in the doors. both the door openers and the electric window lifters are touch-controlled.

mercedes generation EQ designboom
avant-garde, functional interior 

 

 

 

the next-generation automobile features with four individual seats. the reduced volume, impression of floating in space and avant-garde seat upholstery layout make for a visual lightness. a tailored sound experience is provided by speakers integrated into the head restraints. the side bolsters are covered in light-white leather, while perforations with a pixel rain look reveal a view of particles in rose gold. stitching with a PCB look on the deep-brown centre sections produces an exciting contrast. TFT monitors for rear-seat entertainment are integrated into the front backrests.

mercedes generation EQ designboom
both inside and outside: new light signature for electric cars

 

 

 

‘EQ’ offers a comprehensive electric mobility ecosystem with products, services, technologies and innovations. the spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units. mercedes will market future battery-electric vehicles under the brand name ‘EQ’. the name stands for ‘electric intelligence’ and is derived from the mercedes-benz brand values of ’emotion and intelligence’. the new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. future models will embody the essentials of state-of-the-art electric mobility: the fusion of emotively appealing and intelligent design, exceptional driving pleasure, high everyday practicality and maximum safety, a hallmark of every vehicle from the inventor of the automobile.

mercedes generation EQ designboom
EQ: the new electric mobility brand from the inventor of the automobile 

 

 

 

the close-to-production concept vehicle ‘generation EQ’ marks the launch of an architecture for battery-electric vehicles across all models. dieter zetsche, CEO of daimler group comments, ‘in 2007, the e-smart was a pioneer of electric motoring. we’re now flipping the switch. we’re ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class.’

mercedes generation EQ designboom

 

 

 

the peripheral light strip of the ‘black panel’ is equally typical of ‘generation EQ’. embedded in it are the white, powerful LED headlamps. viewed from the side, the flowing e-line and beltline form a frame around the base of the mirror camera. touches of rose gold in the chrome-plated e-line moulding and the spokes of the 21 inch wheels serve as a special eye-catching transition from interior to exterior. the rear lamps are of matching design, taking up the contour of the ‘black panel’ and surrounded by an LED optical fibre in electric blue, which changes to red when the vehicle is moving and acts as a tail light. the central mercedes star at the rear end is likewise illuminated in white. similarly to the front end, the clasp-like light signature on the outside changes to orange as soon as the direction indicator is operated.

mercedes generation EQ designboom

 

 

 

as the driver approaches the car, it automatically activates to welcome him or her with a specific color mood in the interior. the welcome scenario is rounded off by digital light in the perforated interior door panels. once the driver has taken their place, the lighting mood switches to electric blue, with the lights in the doors and on the seats dimming slowly. the wide-screen display gradually builds up to present the energy level. the navigation map shows all the destinations that can be reached on the current battery charge.

mercedes generation EQ designboom

 

 

 

with two electric motors on the front and rear axles and a battery in the vehicle floor, ‘generation EQ’ embodies a powerful vehicle concept. the basis for dynamic high-level performance and safety comes courtesy of the electric all-wheel drive with axle-variable torque distribution and a battery installed deep in the vehicle floor between the axles. with a total output of up to 300 kW in the most powerful variant and a maximum torque of up to 700 newton metres, it accelerates to 100 km/h in under five seconds. in combination with the intelligent operating strategy from mercedes-benz, it has a range of up to 500 kilometres. 

mercedes generation EQ designboom

 

 

 

with two electric motors on the front and rear axles and a battery in the vehicle floor, ‘generation EQ’ embodies a powerful vehicle concept. the basis for dynamic high-level performance and safety comes courtesy of the electric all-wheel drive with axle-variable torque distribution and a battery installed deep in the vehicle floor between the axles. with a total output of up to 300 kw in the most powerful variant and a maximum torque of up to 700 newton metres, “generation eq” accelerates to 100 km/h in under five seconds. in combination with the intelligent operating strategy from mercedes-benz, “generation eq” has a range of up to 500 kilometres. 

mercedes generation EQ designboom

 

 

 

the vehicle is ready both for charging at home by induction or wallbox and for fast charging. mercedes-benz energy storage units of the future could form an ideal symbiosis with the cordless charging system via induction or wallbox. households that have their own photovoltaic system and which store their surplus solar power in a mercedes energy storage unit can thus benefit from a ‘green’ source of power that is extensively independent of the energy market. significantly reduced charging times will come with the introduction of fast charging by the combined charging system (CCS). this european charging standard allows for fast charging with a far greater capacity than at present. currently, charging capacities from 50 up to sometimes 150 kW are possible. 
in the medium to long term, a charging capacity of even up to 300 kW is planned. this would enable sufficient power for 100 locally emission-free kilometres to be recharged within five minutes.

mercedes generation EQ designboom

 

 

 

it also features the latest driver assistance systems from mercedes. using highly accurate maps from our partner here, the systems know such things as the precise curve radii as well as the position and size of a roundabout. the vehicle can then automatically adjust the speed and driving dynamics to give the driver even greater comfort and relaxation. ‘EQ’ thus takes a further step on the road to autonomous driving, always under the premise of safety and in compliance with the statutory regulations. there is a special focus on the optimised interplay between the individual features, so-called ‘sensor fusion’, i.e. the intelligent combination of data from different sensors. in the opinion of experts at mercedes-benz, this is one of the key requirements on the way to automated driving.

mercedes generation EQ designboom

 

 

 

but the engineers have gone one step further: for example, ‘generation EQ’ is equipped with ‘car-tox’ technology and can exchange information with the infrastructure and other vehicles–an ideal basis for a series of new driver assistance features that build on existing systems and thus take a further step in the direction of accident prevention. it is also helpful for the driver to be informed about nearby recharging opportunities. as soon as the car realizes that the destination cannot be reached on the available battery charge, it advises the driver of appropriate options on the navigation map. 

Generation EQ