inspired from a bird of prey itself, the machine that combines the ‘skills of speed record, design object and ultra-intense driving experience,’ the milan red, was situated in front of one of vienna’s own 1000 year old divine monolithic – the st. stephens cathedral. the two works of art standing side-by-side, epitomize the brilliance of austrian engineering showcased with a casting sunrise and sunset backdrop, in the heart of vienna, a capital city that is a historic hub for culture, art, music and revolutionary creativity.



all images © milan automotive gmbh

 

 

according to a report completed by statista, revenue for the sports car category which includes the likes of ferrari, bugatti, aston martin, porsche, maserati and etc, saw a 3.6% decline from a year-of-year period to us $13,430m in revenue generated this far in 2018. in an attempt to re-direct the ‘supercar’ market, in nov 2017lamborghini released a new design concept that set the tone as they attempt to forward the future of electric super sport cars.

 

 

however, the arrival of the milan red by milan automotives provides evidence that the industry’s direction is still not entirely decided, making a strong argument to be a fierce competitor in the exotic car market.it is the newest supercar engineered in austria, available to a group of hand-picked owners with only 99 models set to be produced each being unique via customization options.

 

 

the milan red is the latest design to incorporate biomimicry, using a ‘bird of prey [as] the inspiration for milan’s distinctive logo and represents the incarnation of the hyper-car definition of gliding, hunting and attacking.equipped with a v8 quad-turbo combustion engine with over 1320 hp, the milan red also has three selectable driving modes: glide, hunt, attack.

 

 

the supercar uses a technique similar to 3d-printing called selective laser melting (slm) which ‘enables the production of highly complex, bionic structures‘ – ‘tailored to the high demands of the milan red, exceeding today’s technical standards in lightweight design and providing an outstanding and unique product.the milan red is built with formula 1 technology using carbon wishbones that provide optimal vehicle dynamics with a performance quality led by austrian formula 1 specialist, peak technology to establish a natural connection between driver and beast.

 

 

milan automotive will also establish a direct link between the owner and it’s technical support department which will maintain the supercar exclusively via a team of select company engineers. in the first five years of it’s lifetime the team will take care of service and maintenance to ‘ensure both flawless function and appropriate first-class support.‘ milan automotive’s flying doctor can send a ‘remote diagnosis request to the vehicle to check the current status.

 

 

over the last 12-months, flashes of technology and changes in the global automotive community have left the direction of the industry largely undecided which may be concerning as according to a factsheet by autoalliance, it is responsible for 7.25 million jobs in the united states and over us $953 billion of the united states economy via a diverse range of mediums. for example, the arrival of high speed ai tech officially arrived when roborace became the first fully autonomous race car to complete the goodwood hillclimb, providing a new potential direction for manufacturers. 
milan red supercarmilan red supercarmilan red supercarmilan red supercar
milan red supercar

  • Yet another desirable but out of touch luxury. Absolutely superb looking, but limited availability.

    Why not apply the technology available, and a combination of ?Henry Ford principles to mass produce something like this at an affordable price?

    Johnb says:
  • I see elements of a delivery van…. “available to a group of hand-picked owners” …leaves me thinking, this outfit will, like a Trump building, ‘hand-pick’ anybody with any kind of money.

    Jim

    JimCan says:
  • The concern among sports car manufacturers is valid. Autonomous race cars represents glorified slot cars. Interest is likely to wane if drivers are eliminated from the equation.

    Apexerman says:
  • The front end looks as aerodynamic as a brick.

    andrew A says:
  • They should devote their time to ELECTRIC cars … this is just another high end POLLUTER …

    Leonardo Sideri says:
  • It’s just a series of nicely rendered CGI, no doubt. No functional car, no prototype yet. I am eager to see the first prototype coming out, it will be certainly something very interesting. Good luck guys!

    Paul says:
  • Yet another fantasy toy for Saudi princes and Russian (and former “satellite countries”) oligarchs. How much ink and how many pixels will be wasted on this? Crap … let me draw this on my pubescent male notebook during history class.

    JJR says:
  • The side profile of this car is quite appealing but the front end is unattractive [OK, downright ugly]. This design trend of front ends that look like angry demons or massive air conditioner grates [think Lexus, Toyota, Audi] is obviously appealing to some but will not be an enduring or classic style, IMHO. Designers can do better. Cheers.

    Scooter says:
  • With such a cool design, why not make it possible for everyone to own a die-cast model? Many comments reflect the sentiments of the masses….you’d need to be in the top 2% of society cash-wise to even consider one of these….cool design all the same though.

    Daryl Croft says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news