MINI augmented vision eyewear enhances safety using head-up display
MINI augmented vision eyewear enhances safety using head-up display
apr 10, 2015

MINI augmented vision eyewear enhances safety using head-up display

MINI augmented vision eyewear enhances safety using head-up display
all images courtesy of BMW group




unveiled at the 2015 auto shanghai show, the MINI ‘augmented vision’ eyewear concept provides improved comfort and safety, using see-through technology and a head-up display. representing the brand’s flair and creativity, the prototype was created with the help of designworks and developed in collaboration with several qualcomm companies. the augmented reality headwear shows relevant information in the driver’s direct field of vision, most commonly just above the steering wheel, but without concealing other road users. destination navigation, augmented parking and miles traveled are functions that are provided by the device. as well as this, its contact-analogue and points of interest feature displays turning arrows and useful marks to highlight places such as open parking spaces. furthermore, the X-ray view offers a virtual perspective through parts of the vehicle such as the A-pillars and doors, that are not usually visible.





‘MINI augmented vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future,’ explains Dr. jörg preißinger, project-manager MINI augmented vision, BMW group research and technology.


he added; ‘working with several qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. this prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand’s trademark sense of lifestyle.’

its functions enable a more comfortable and safe driving experience




‘we are proud to have helped develop a breakthrough augmented reality interface between eyewear and the automobile,’ says jay wright, vice president, qualcomm connected experiences, inc. ‘MINI augmented vision offers a compelling example of what’s possible today, and what we can expect in the future.’

the information is displayed without concealing other road users


the X-ray view feature enables drivers to see through obstructive parts of the vehicle




the device was revealed at the 2015 auto shanghai show


side view of the MINI augmented vision concept


top view of the headwear


its controlling buttons are placed on the side

  • When I picked up my son from class recently, his professor was discussing a new book designed to help people get 20/20 vision naturally without contact lenses or glasses (WWW.QUANTUMVISIONS.INFO) Myself and my husband do these eye exercises daily for 15 minutes. In only two weeks, I can once again read and drive without glasses. When I took an eye test for my driver’s license yesterday, I passed without issues. My husband isn’t doing each and every eye exercise like mysef, but we’re both very aware of finding ways to practice throughout our daily routine. Seriously, it works.

    Jill says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

keep up with our daily and weekly stories
503,284 subscribers
- see sample
- see sample
designboom magazine