is a simple white phone the answer to physical and mental wellbeing?

is a simple white phone the answer to physical and mental wellbeing?

polish startup mudita has launched a mobile phone that ‘aims to improve your wellbeing’ by replacing the modern-day smartphone. the pebble gray phone features a sleek, minimal design, and a 2.84inch e-ink screen for eye-friendly reading — like that found on a kindle.


the screen provides a natural, analog feel that puts less strain on the eyes and is readable, even in the strongest sunlight. perhaps most importantly however is that the phone has no internet connectivity, limiting its functions to calls, texts, notes, a calendar, calculator, alarm clock, torch, voice recorder, and a music player.

is a simple white phone the answer to physical and mental wellbeing?

images courtesy of mudita



it’s a basic device that aims to support a healthy relationship between the user and their phone, not only mentally but physically too. the mudita pure is fitted with a special antenna that minimizes exposure to harmful radio frequencies, while maintaining good reception. it also features a customized front light with a temperature of approximately 3800k, limiting exposure to blue light, which is essential to maintain uninterrupted and healthy sleep patterns.


it still maintains some of the ‘less damaging’ features of a smartphone though, like the music player so that users can listen to music or audiobooks, through a powerful 1W harman loudspeaker no less, which mudita says provides high quality and natural sound. the battery is estimated to last up to two weeks, which means no more daily charging so users can finally forget to think about their phone.

is a simple white phone the answer to physical and mental wellbeing?



‘at mudita, we believe that great things happen when we’re fully present,’ says mudita founder michal kicinski. ‘as tech giants and brands aim to fill our lives with more technology and limit our privacy, encouraging people to share and live their life through their devices and platforms, mudita wants to do the opposite.’


‘our mission is to take away the pressures of social media and our always-online attitude through education and the stripping back of unnecessary tech elements of everyday products to focus on living our lives offline,’ he adds. ‘we want to help people build a more balanced and healthier relationship with technology.’

is a simple white phone the answer to physical and mental wellbeing?



‘every day we are overloaded with information – it’s becoming increasingly difficult to find inner peace. we believe that mudita pure can also be used as a second phone to help us unplug during evenings, weekends or holidays in order to spend quality time with our loved ones or enjoying solitude.’


mudita has launched a kickstarter for the mudita pure phone, starting from $221 USD (super early bird price). it has so far surpassed $100,000, reaching its funding goal within the first hour.


project info


company: mudita

model: mudita pure

price: starting from $221

  • Sometimes a phone feels like a large rock in my pocket – may as well look like one. The rest of that hula dance they are doing is nonsense. There are plenty of $50 phones you can ignore.


    Jimmy Xi says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

keep up with our daily and weekly stories
501,544 subscribers
- see sample
- see sample