NIKE+ fuelband SE and NIKE+ fuelband app
NIKE+ fuelband SE and NIKE+ fuelband app NIKE+ fuelband SE and NIKE+ fuelband app
oct 15, 2013

NIKE+ fuelband SE and NIKE+ fuelband app

NIKE+ fuelband SE and NIKE+ fuelband app
all images courtesy NIKE



NIKE has unveiled multiple innovations to its NIKE+ ecosystem; the NIKE+ fuelband SE – the newest version of the wearable exercise tracking device, which seamlessly connects users with a new cloud connected smartphone app – and the NIKE+ fuel lab, an evolution of its popular accelerator program. originally launched in early 2012, the technology-packed bracelet tracks all day movement using ‘nikefuel’, a universal way to measure all kinds of activities—from a morning workout to a big night out. the system is designed to measure whole-body movement regardless of age, weight or gender – a built-in three-axis accelerometer detects motion all day long.







new features enable users to track the intensity of workouts with NIKE+ sessions, and even counts steps, enables sleep tracking and tells the time. bluetooth 4.0 technology connects the device automatically with the new NIKE+ fuelband app for iPhones.  in addition to improved water resistance, a redesigned circuit board provides greater flexibility and an internally-enhanced, simple one-button design drives 20 bright color LED lights that show daily goal progress from red to green.



set a daily goal for how active you want to be and track your progress throughout the day from red to green





two built-in lithium polymer batteries keep the NIKE+ fuelBand charged for up to four days






see your progress on the LED display at the press of a button. and with bluetooth 4.0 you stay constantly connected, syncing the data from your band with your NIKE+ account and giving you feedback and motivation as you need it.






keep track of your intensity during a workout with NIKE+ sessions through NIKE fuel rate and see the total amount earned during the session. it also tracks not only how much, but also how often and how intensely you move, giving users real-time feedback, move reminders and insights to help stay motivated and stay active.



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