NIKE music shoes NIKE music shoes
apr 15, 2010

NIKE music shoes

the japanese DJ duo hifana transformed NIKE’s new flexible free run+ running shoes into musical 

instruments for this japanese promotional video. the video shows the duo setting up the shoes to act as sound triggers so that when flexed, the shoes create a pre-determined sound. the shoes were outfitted with audio plugs and hooked up to a sampler. after working out the sounds and practicing, hifana is ready for a final piece. in this final performance the duo literally play the shoes, bending and twisting them to create a fully developed song. the video showcases the group’s sound and the flexibility of nike’s new sneakers. the project was developed by wieden + kennedy, tokyo.

http://nike.jp/musicshoe http://www.hifana.com

via creativity

  • creafreak!! awesome

    pale says:
  • I am a musician and I find this video absurd, it may be a promotional video but one that was not thought out well. If it was indicated that sensors were put in the shoe mid-soles to trigger the samples stored in the sample the headlines should be changed to – Nike’s turned in (foot) switches not musical instruments. This video appears stupid in many ways. DJs are not musicians in the first place. Samples, Vynils and Trun Tables are not musical instruments. Where’s the creativity in making a “mix” when they are made up of other people’s work. (the songs they sample use real musical instruments not the DJs themselves)

    Shredhead says:
  • i apologize for the typos, i was in a hurry to type my comments. so infuriated that I made mistakes. LOL

    Shredhead says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

technology news