NIKE music shoes

NIKE music shoes

the japanese DJ duo hifana transformed NIKE’s new flexible free run+ running shoes into musical 

instruments for this japanese promotional video. the video shows the duo setting up the shoes to act as sound triggers so that when flexed, the shoes create a pre-determined sound. the shoes were outfitted with audio plugs and hooked up to a sampler. after working out the sounds and practicing, hifana is ready for a final piece. in this final performance the duo literally play the shoes, bending and twisting them to create a fully developed song. the video showcases the group’s sound and the flexibility of nike’s new sneakers. the project was developed by wieden + kennedy, tokyo.

http://nike.jp/musicshoe http://www.hifana.com

NIKE music shoes

NIKE music shoes

via creativity

  • i apologize for the typos, i was in a hurry to type my comments. so infuriated that I made mistakes. LOL

    Shredhead
    Dec 11, 2012
  • I am a musician and I find this video absurd, it may be a promotional video but one that was not thought out well. If it was indicated that sensors were put in the shoe mid-soles to trigger the samples stored in the sample the headlines should be changed to – Nike’s turned in (foot) switches not musical instruments. This video appears stupid in many ways. DJs are not musicians in the first place. Samples, Vynils and Trun Tables are not musical instruments. Where’s the creativity in making a “mix” when they are made up of other people’s work. (the songs they sample use real musical instruments not the DJs themselves)

    Shredhead
    Dec 11, 2012
  • creafreak!! awesome

    pale
    Apr 15, 2010

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