NIKE'S FC247 laser beam soccer field lets you play at night
 
NIKE'S FC247 laser beam soccer field lets you play at night
jun 26, 2013

NIKE'S FC247 laser beam soccer field lets you play at night

NIKE’S laser beam soccer field lets you play at night
image courtesy nikefootballspain

 

 

the days are numbered for improvised line markers such as shoes, jackets and cones, because NIKE has installed a laser system –  complete with a van, team of specialists and crane – to project bright lines onto the street, creating an augmented soccer pitch. the #mipista campaign brings a field to the concrete jungle at night, where users can play in a 5 vs. 5 sized arena. for now, the initiative is only hosted in madrid, where players can request a field via smartphone in six different neighborhoods from around the city.

 

 

nike FC247 #MiPista
video courtesy nikefootballspain

 

 

NIKE'S FC247 laser beam soccer field lets you play at night

the #mipista campaign brings a field to the concrete jungle at night, where users can play in a 5 vs. 5 sized arena

 

 

NIKE'S FC247 laser beam soccer field lets you play at night

nike has installed a laser system complete with a van, team of specialists and crane, projecting bright lines onto the street

 

 

NIKE'S FC247 laser beam soccer field lets you play at night

#MiPista and the nike installation van

 

[h/t] hypebeast

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

×
keep up with our daily and weekly stories
506,101 subscribers
- see sample
- see sample
designboom magazine