NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter
 

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

blurring the line between motorcycle and urban street furniture, joey ruiter’s NOMOTO concept might make you do a double take. for his latest work, the michigan-based designer has explored how far he can minimize design through form, resulting in an unrecognizable yet fully drivable motorbike.

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by brian kelly

 

 

ruiter‘s project isn’t about a motorcycle at all, but rather the environment in which it sits. it is about pure transportation — something that is just part of the neighborhood. ruiter and his j.ruiter studio is ‘trying to push design to the point of not being there.’ the moto becomes a canvas for the graffiti, a bench for a moment of rest. it also has a natural patina from being part of the city.

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by brian kelly

 

 

yet this moto is fully functional. ‘I wanted to create a piece that is museum-worthy, that’s completely unnoticeable and so familiar, you’re just going to walk past it,’ ruiter said. what makes the design unique is that when you push a button, the moto rises up, flips open and a seat pops out. underneath its city-skin, the motorbike appears, letting you drive away on it.

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by brian kelly

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by dean van dis

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by dean van dis

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by dean van dis

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by dean van dis

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by dean van dis

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by dean van dis

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter

image by dean van dis

NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter designboom

image by brian kelly

 

 

project info:

 

project name: NOMOTO

design: joey ruiter

photography: brian kelly and dean van dis

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