NOMOTO is an unrecognizable, graffiti-covered motorbike concept by joey ruiter
'I wanted to create a piece that's completely unnoticeable and so familiar, you're just going to walk past it.'
blurring the line between motorcycle and urban street furniture, joey ruiter’s NOMOTO concept might make you do a double take. for his latest work, the michigan-based designer has explored how far he can minimize design through form, resulting in an unrecognizable yet fully drivable motorbike.
image by brian kelly
ruiter‘s project isn’t about a motorcycle at all, but rather the environment in which it sits. it is about pure transportation — something that is just part of the neighborhood. ruiter and his j.ruiter studio is ‘trying to push design to the point of not being there.’ the moto becomes a canvas for the graffiti, a bench for a moment of rest. it also has a natural patina from being part of the city.
image by brian kelly
yet this moto is fully functional. ‘I wanted to create a piece that is museum-worthy, that’s completely unnoticeable and so familiar, you’re just going to walk past it,’ ruiter said. what makes the design unique is that when you push a button, the moto rises up, flips open and a seat pops out. underneath its city-skin, the motorbike appears, letting you drive away on it.
image by brian kelly
image by dean van dis
image by dean van dis
image by dean van dis
image by dean van dis
image by dean van dis
image by dean van dis
image by dean van dis
image by brian kelly
project info:
project name: NOMOTO
design: joey ruiter
photography: brian kelly and dean van dis
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